Rivalries Highlight CBS' Thursday NFL Package Seahawks Only Get One Home Night Game Browns Remove Kosar As Preseason Analyst Glendale Won't Get State Funds For SB Pistons Make WMGC-FM Deal Official ESPN Gets NFL Playoff Game For First Time NBC Has Best Full Season Of NHL Games Pistons Moving Radio Broadcasts To FM Sochi Games Provide Q1 Jolt For NBCUniversal Chargers' Stadium Hopes Rest On '16 Ballot
Upcoming Conferences and Events
SBD/23/Sponsorships Advertising Marketing
IS HE THE KING OF THE HILL? GMC TRUCKS THINK SO
Published December 23, 1994
Pistons rookie Grant Hill debuts as a spokesperson for GMC Truck in a TV spot on Christmas Eve. The ad ties in with GMC's Truck themeline "The Strength of Experience." The spot follows Hill from a young boy playing basketball to his days at Duke, to his current place with the Pistons. McCann/SAS, GMC Truck's ad agency, created the add which is the first in a series of commercials in which Hill will represent GMC Truck and its products. Additional ads are in development and will air in '95 and '96. The commercial will debut Christmas Eve on NBC and Fox NFL games; and December 31 on ABC during the NFC Wildcard game (GMC).