Goodell Confirms Date Change For NFL Draft Microsoft, NFL Unveil $400M Partnership Stadium Kept South Florida From Getting SB Super Bowls L, LI Go To Santa Clara, Houston Indy, Altanta, New England Eye Future Super Bowls NFL Set To Award Super Bowl Sites NFL Owners Approve Falcons' G-4 Funding NFL Draft Could Be Moved To May Cowboys HQs Could Leave Valley Ranch "30 For 30" To Feature Pistons' Bad Boys
Upcoming Conferences and Events
SBD/23/Sponsorships Advertising Marketing
IS HE THE KING OF THE HILL? GMC TRUCKS THINK SO
Published December 23, 1994
Pistons rookie Grant Hill debuts as a spokesperson for GMC Truck in a TV spot on Christmas Eve. The ad ties in with GMC's Truck themeline "The Strength of Experience." The spot follows Hill from a young boy playing basketball to his days at Duke, to his current place with the Pistons. McCann/SAS, GMC Truck's ad agency, created the add which is the first in a series of commercials in which Hill will represent GMC Truck and its products. Additional ads are in development and will air in '95 and '96. The commercial will debut Christmas Eve on NBC and Fox NFL games; and December 31 on ABC during the NFC Wildcard game (GMC).
