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SBD/23/Sponsorships Advertising Marketing
IS HE THE KING OF THE HILL? GMC TRUCKS THINK SO
Published December 23, 1994
Pistons rookie Grant Hill debuts as a spokesperson for GMC Truck in a TV spot on Christmas Eve. The ad ties in with GMC's Truck themeline "The Strength of Experience." The spot follows Hill from a young boy playing basketball to his days at Duke, to his current place with the Pistons. McCann/SAS, GMC Truck's ad agency, created the add which is the first in a series of commercials in which Hill will represent GMC Truck and its products. Additional ads are in development and will air in '95 and '96. The commercial will debut Christmas Eve on NBC and Fox NFL games; and December 31 on ABC during the NFC Wildcard game (GMC).