Nationwide To Run SB Ad For First Time Since '07 Shanks, Lazarus Talk About Sharing NASCAR Rights Notre Dame Audience Drops On NBC Janay Rice Has 15 Outlets Bidding For Interviews NBC, ESPN Land Exclusives With Janay Rice Cowboys-Giants Rating Lower On NBC Sources: NBC Fires Jamie Horowitz Eagles-Packers Lead NFL Overnight Ratings Super Bowl Ad Sales Nearly 90% Sold Out Marketers Already Focusing On Super Bowl Ads
SBD/23/Sponsorships Advertising Marketing
AMERICA'S YOUTH HAS GONE POG WILD
Published December 23, 1994
NBC's David Bloom examined the latest craze among children - - the POG, small cardboard milk caps. POG, which stands for "Passion-fruit, Orange and Guava" originated with a Hawaiian juice drink. Generally priced between $3-5, they can be used for games, collecting, and trading. POGs have become so popular that Alan Rapinsky has started the World POG Federation. Rapinsky got the idea after 1 billion milk caps were distributed in Hawaii alone last year. Bloom noted that the POG craze is becoming so large that even "corporate America" is joining in ("Nightly News," 12/22).