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AMERICA'S YOUTH HAS GONE POG WILD
Published December 23, 1994
NBC's David Bloom examined the latest craze among children - - the POG, small cardboard milk caps. POG, which stands for "Passion-fruit, Orange and Guava" originated with a Hawaiian juice drink. Generally priced between $3-5, they can be used for games, collecting, and trading. POGs have become so popular that Alan Rapinsky has started the World POG Federation. Rapinsky got the idea after 1 billion milk caps were distributed in Hawaii alone last year. Bloom noted that the POG craze is becoming so large that even "corporate America" is joining in ("Nightly News," 12/22).