NBA Viewership Down, But Still Strong NBA National TV Partners See Audience Decline New Balance, Disney Create Partnership Sprint Cup Audience Lowest In Five Years Notre Dame-Oklahoma Draws Big Rating Beano Cook Remembered Michigan-Notre Dame Tops Saturday CFB Ratings Bama-Michigan Leads CFB Opening Weekend NBA Finals Most Viewed Ever On ABC NBA Finals' Ratings Jump Continues In Game Two
Upcoming Conferences and Events
SBD/23/Sponsorships Advertising Marketing
A GOOD NEIGHBOR -- STATE FARM IS THERE FOR U.S. SKATING
Published December 23, 1994
The U.S. Figure Skating Association announced that the State Farm Insurance Companies have signed on as the official title sponsor for this year's U.S. Figure Skating Championships. The '95 State Farm Figure Skating Championships will be held at the Providence Civic Center, February 6-12. State Farm is the most recent company to become an official sponsor of the USFSA and U.S. Figure Skating Team. The company became a sponsor under the joint marketing program developed by USFSA and ABC Sports and will extend its commitment through '96 (USFSA).