SBD/23/Sponsorships Advertising Marketing

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  • A GOOD NEIGHBOR -- STATE FARM IS THERE FOR U.S. SKATING

         The U.S. Figure Skating Association announced that the State
    Farm Insurance Companies have signed on as the official title
    sponsor for this year's U.S. Figure Skating Championships.  The
    '95 State Farm Figure Skating Championships will be held at the
    Providence Civic Center, February 6-12.  State Farm is the most
    recent company to become an official sponsor of the USFSA and
    U.S. Figure Skating Team.  The company became a sponsor under the
    joint marketing program developed by USFSA and ABC Sports and
    will extend its commitment through '96 (USFSA).
    

    Print | Tags: ABC, Walt Disney
  • AMERICA'S YOUTH HAS GONE POG WILD

         NBC's David Bloom examined the latest craze among children -
    - the POG, small cardboard milk caps.  POG, which stands for
    "Passion-fruit, Orange and Guava" originated with a Hawaiian
    juice drink.  Generally priced between $3-5, they  can be used
    for games, collecting, and trading.  POGs have become so popular
    that Alan Rapinsky has started the World POG Federation.
    Rapinsky got the idea after 1 billion milk caps were distributed
    in Hawaii alone last year.  Bloom noted that the POG craze is
    becoming so large that even "corporate America" is joining in
    ("Nightly News," 12/22).
    

    Print | Tags: NBC
  • DISNEYLAND TO KICK OFF ROSE PARADE

         The Tournament of Roses has announced that Disneyland  will
    kick off this year's Rose Parade with a gala sports spectacular.
    The gala will include over 100 singers, dancers, stunt performers
    and Disney characters who will perform a tribute to Disneyland's
    40th anniversary.  The salute will contain an original musical
    celebrating the Parade theme, "SPORTS -- Quest for Excellence"
    (Rose Bowl).
    

    Print | Tags: Walt Disney
  • IS HE THE KING OF THE HILL? GMC TRUCKS THINK SO

         Pistons rookie Grant Hill debuts as a spokesperson for GMC
    Truck in a TV spot on Christmas Eve.  The ad ties in with GMC's
    Truck themeline "The Strength of Experience."  The spot follows
    Hill from a young boy playing basketball to his days at Duke, to
    his current place with the Pistons.  McCann/SAS, GMC Truck's ad
    agency, created the add which is the first in a series of
    commercials in which Hill will represent GMC Truck and its
    products.  Additional ads are in development and will air in '95
    and '96.  The commercial will debut Christmas Eve on NBC and Fox
    NFL games; and December 31 on ABC during the NFC Wildcard game
    (GMC).
    

    Print | Tags: ABC, Detroit Pistons, General Motors, NBC, News Corp./Fox, NFL, Palace Sports & Entertainment, Walt Disney
  • NIKE UNDER SCOPE FOR RODMAN AD, PAYMENTS TO HIGH-SCHOOLER

         CBS' Bob McKeown examined Nike's use of controversial
    basketball players like Dennis Rodman to sell their shoes.
    Cavaliers President Wayne Embry reinforced his earlier comments
    criticizing the Foot Action/Nike ad depicting Rodman threatening
    Santa Claus.  Ad exec Jerry Della Femina:  "Nike is doing what
    they have been trying to do with all of their advertising, and
    what they've done very successfully, they are trying to get
    attention."  McKeown:  "So what does it say about Nike and
    America this Christmas -- that the world's biggest sporting goods
    company thinks it can sell more shoes with the Dennis Rodman
    who's naughty than with the Dennis Rodman who's nice?" ("CBS
    Evening News," 12/22).
              NIKE DENIES REPORT IT PAID HIGH SCHOOL STAR:  Nike
    denied a report from The Greenville, SC, NEWS that the company
    gave financial help to Chicago hich school star Kevin Garnett, a
    6-11 center and possible national player of the year.  The paper
    ran a report Wednesday that Nike paid for the player's move from
    SC to Chicago and helped finance an apartment in Chicago for him
    and his mother.  Nike said it did pay for airfare and lodging for
    Garnett's mother to attend its Scholastic Festival.  Nike
    spokesperson Tom Feuer said that is totally legal, and said
    "there is no truth" to the other allegations (Todd Schultz, USA
    TODAY, 12/23).
    

    Print | Tags: CBS, Cleveland Cavaliers, Nike, Viacom
  • REEBOK WILL NOT BRING CHRISTMAS CHEER TO BURMA

         Reebok International, Ltd. has said it will not manufacture
    it products in Burma "until significant improvements in human
    rights conditions are in place." In a letter to Canadian
    activists who oppose Burma's ruling military junta, Reebok
    President Paul Fireman wrote:  "Reebok is not currently
    purchasing footwear or apparel made in Burma and will not
    consider doing so until significant improvements in human rights
    conditions are in place."  Reebok received some bad publicity
    earlier in the year for the living conditions of their workers in
    Southeast Asia (Mitchell Zuckoff, BOSTON GLOBE, 12/22).
    

    Print | Tags: Reebok
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