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SBD/22/Sponsorships Advertising Marketing
USA HOCKEY AND ITS IN-LINE GROUP NAME KARHU AS A SPONSOR
Published December 22, 1994
USA Hockey has announced that it has renewed and enhanced its partnership with Karhu USA, Inc. as an Official Sponsor and Supplier. Karhu will also become the Official Sponsor of USA Hockey InLine, a new program established to meet the needs of in- line hockey enthusiasts. Karhu, under the brand names of Jofa, Koho, Titan, Canadien and Heaton, is a designer and manufacturer of in-line and ice hockey sticks and equipment. Each agreement represents a two-year commitment on behalf of Karhu. Through its sponsorship of USA Hockey InLine, Karhu will assist in the development of instructional programs for in-line hockey players, coaches, and referees. Dave Smallwood, Karhu Hockey Division VP: "We are proud to continue our long-standing relationship with USA Hockey and look forward to providing further support for the development of local and national-level ice hockey and in-line hockey programs" (USA Hockey).