Labatt Signs To Sponsor CBC's "Coach's Corner" Indy Toronto Signs Craft Brewers As Sponsors Labatt Suffers Another Legal Defeat Judge Rules Molson-NHL Deal Valid NHL, Molson Coors Win Appeal NHL, Molson Coors Appeal Sponsorship Ruling Labatt Takes NHL, Molson Coors To Court Labatt Signs Deals With Canucks, Flames NHL TV Advertising In Canada Rebounds Labatt Sponsoring USA Hockey
Upcoming Conferences and Events
SBD/22/Sponsorships Advertising Marketing
LABATT TAKES ANOTHER FINANCIAL HIT, THIS TIME IN MEXICO
Published December 22, 1994
John Labatt Ltd., "already reeling from disruptions in professional sports and stalled in its plans to sell off its entertainment assets," has taken a C$90M hit to its Femza holding with the recent 15% devaluation of the Mexican Peso. Last July, Labatt purchased 22% of brewer. On Tuesday, the Mexican government lowered the limits on how low the peso trades with the U.S. dollar, which in turn led to the peso's devaluing by 15%. If this situation persists, Labatt may have to reduce the value of the Femza asset by about C$90M. Earlier this month, Labatt reported a C$13M loss from the baseball strike (Paul Brent, FINANCIAL POST, 12/22).




