SBD/22/Sponsorships Advertising Marketing

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  • LABATT TAKES ANOTHER FINANCIAL HIT, THIS TIME IN MEXICO

         John Labatt Ltd., "already reeling from disruptions in
    professional sports and stalled in its plans to sell off its
    entertainment assets," has taken a C$90M hit to its Femza holding
    with the recent 15% devaluation of the Mexican Peso. Last July,
    Labatt purchased 22% of brewer.  On Tuesday, the Mexican
    government lowered the limits on how low the peso trades with the
    U.S. dollar, which in turn led to the peso's devaluing by 15%.
    If this situation persists, Labatt may have to reduce the value
    of the Femza asset by about C$90M.  Earlier this month, Labatt
    reported a C$13M loss from the baseball strike (Paul Brent,
    FINANCIAL POST, 12/22).
    

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  • USA HOCKEY AND ITS IN-LINE GROUP NAME KARHU AS A SPONSOR

         USA Hockey has announced that it has renewed and enhanced
    its partnership with Karhu USA, Inc. as an Official Sponsor and
    Supplier.  Karhu will also become the Official Sponsor of USA
    Hockey InLine, a new program established to meet the needs of in-
    line hockey enthusiasts.  Karhu, under the brand names of Jofa,
    Koho, Titan, Canadien and Heaton, is a designer and manufacturer
    of in-line and ice hockey sticks and equipment.  Each agreement
    represents a two-year commitment on behalf of Karhu.  Through its
    sponsorship of USA Hockey InLine, Karhu will assist in the
    development of instructional programs for in-line hockey players,
    coaches, and referees.  Dave Smallwood, Karhu Hockey Division VP:
    "We are proud to continue our long-standing relationship with USA
    Hockey and look forward to providing further support for the
    development of local and national-level ice hockey and in-line
    hockey programs" (USA Hockey).
    

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