World Cup's Overnight Rating Tops '99 Final NBC Generally Praised For NASCAR Coverage Turner Sports Reinstates Greg Anthony Expectations High For NASCAR On NBC Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record
TCI, TIME WARNER DISCUSS CABLE SPORTS DEAL
Published December 21, 1994
TCI, Inc. and Time Warner are discussing a joint venture to "launch a group of cable sports networks," according to this morning's WALL STREET JOURNAL. Sources close to both companies said the deal would include five new sports cable channels, including one with Time Warner's Sports Illustrated magazine, a women's sports channel, and other channels that would air local sports news. The channels would "be bundled in a so-called tier and would not be part of basic cable TV service." TCI and Time Warner control 18M of the nation's 60M cable homes, and both companies stand to gain from a partnership. Time Warner does not have a large sports programming center, and TCI "could use Time Warner's subscribers and its Sports Illustrated franchise to help boost its own sports presence on a national level." TCI's Liberty Media already has a wide array of regional sports ventures, and owns or has an interest in 14 regional sports networks, most of which "would not be included in any deal with Time Warner." Liberty may also invest in the Classic Sports Network that is set to start next year. Classic Sports is backed by New York investment bank, Allen & Co., and AT&T, and could be "folded into a joint venture with Time Warner." Finally, a TCI- Time Warner partnership would allow the companies to share the risks in launching a sports network in a crowded field, dominated by ABC/Capital Cities' ESPN and ESPN2 (John Lippman, WALL STREET JOURNAL, 12/21).