Weekend Plans With PepsiCo's Amanda Helm Dew Tour Amateur Event Headed To Europe Coke Leery Of Pepsi Ads Near Daytona Coke Goes Big With World Cup Campaign MLB, PepsiCo Announce Multiyear Extension Gordon Shoots Second Pepsi Prank Video Pepsi Alters Super Bowl Strategy Pepsi Unveils '14 Global Soccer Endorsers National Guard Extends With Earnhardt Pepsi Expanding On NFL Sponsorship
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SBD/21/Sponsorships Advertising Marketing
Published December 21, 1994
Sega released early figures for the holiday season that indicates that, according to their numbers, '94 will be the third straight year Sega wins the holiday season sales battle with Nintendo, Atari, etc. (Sega)....A U.S. District Court judge in Chicago ruled in favor of Pepsi in a dispute with Quaker Oats over trade secrets that former Pepsi exec William Redmond could share with his new employer, Quaker Oats. The injunction prevents Redmond at Quaker from using or disclosing confidential information on Pepsi until May 1995 (CHICAGO TRIBUNE, 12/21)....A two-page ad spread by Digital appears in today's WALL STREET JOURNAL that previews the upcoming bowl games (WALL STREET JOURNAL, 12/21).... Sporting goods store sales rose 41% in the eight South Atlantic states (DE, MD, DC, VA, WV, NC, SC, GA & FL) during the five-year period from 1987-92, according to a National Sporting Goods Association analysis (NSGA)....In its year-end issue, FORBES projects that Gaylord Entertainment, parent company of TNN and minority owner of the Texas Rangers, will "do better than its peers" in entertainment and information business in the coming years (Nashville TENNESSEAN, 12/19)....Cobra Golf Inc. announced yesterday that it has reached a definitive agreement with Polymark France to acquire all the remaining outstanding shares of Cobra Golf Europe, effective January 1. Cobra currently owns 20% of Cobra Golf Europe, the remaining 80% will cost them $4M to purchase (Cobra).