ATLANTA SPORTS MARKETING FIRM ACQUIRES HULA BOWL RIGHTS

     Universal Marketing Associates (UMA) announced yesterday
that it has acquired the marketing rights to college football's
Hula Bowl all-star game in Honolulu.  UMA's rights begin with the
upcoming game on January 22, 1995 and continue through the 1999
game.  UMA VP Bob Longmire: "We are actively pursuing the
acquisition of sports properties, and although we will be working
in concert with the Aloha Bowl Foundation, we have developed an
ownership position in regards to the national marketing of the
event."  UMA is currently in negotiations with what they call a
major national restaurant chain regarding title sponsorship of
the Hula Bowl.  UMA expects to make an announcement within the
next two weeks (UMA).