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HBO's Ross Greenburg says that "HBO and NBC put in final offers last Friday for Wimbledon." The bid was five years for a combined $125M-plus (Rudy Martzke, USA TODAY, 12/20)....News Corp.'s Rupert Murdoch is negotiating to become an equity investor in SW Networks, a "fledgling radio-syndication business jointly" owned by Sony and Time Warner (W.S. JOURNAL, 12/20)....GOLF ILLUSTRATED "will arise from the dead once again next April," as another new magazine bearing the title will be launched by publishers NatCom Inc. Magazines bearing the name GOLF ILLUSTRATED have failed twice (COWLES BUSINESS MEDIA, 12/19)....TV GUIDE will run regional covers in their upcoming college football preview editions (INSIDE MEDIA, 12/14 issue).