SBD/2/Sports Industrialists

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         KAREN FELDMAN is the first woman to be named Exec Dir of the
    WTA Tour Players Association (MIAMI HERALD, 12/1).... PETER
    CARFAGNA has been named IMG General Counsel and Senior VP
    (IMG)....JAMEE TODD has been named Exec Dir of the Pittsburgh
    Sports & Festival Federation (PS&FF, 12/1).

    Print | Tags: IMG, People and Pop Culture

         After her interview with DEION SANDERS (to be seen on Fox's
    pregame show this weekend), Lonnie Lardner reports that Sanders is
    ready to launch a music career.  Lardner:  "It was very clear to
    me that he wants to entertain America" (Michael Hiestand, USA
    TODAY, 12/2)....JOE MONTANA plans to retire after this season
    (Gary Myers, N.Y. DAILY NEWS, 12/2)....ELY CALLAWAY has been named
    "Master Entrepreneur of the Year" by INC. magazine.  One selection
    judge:  "Callaway is wholly inspirational.  Talk about texture and
    depth -- here's a guy who takes his hobbies and makes them star
    businesses." ... Outback Steakhouse founders ROBERT BASHAM,
    TIMOTHY GANNON, and CHRIS SULLIVAN (potential Bucs bidders) have
    been named "Entrepreneurs of the Year" (Whittford & Finegan, INC.,
    12/94 issue)....CHRIS WEBBER appeared on "Letterman" last night.
    On his time-out in the NCAA title game: "The only thing that can
    erase that memory is when we win a championship at Washington.
    That will happen soon" (CBS, 12/1).

    Print | Tags: CBS, NCAA, People and Pop Culture, Tampa Bay Buccaneers, Viacom

         Here is the second part of our conversation with Terdema
    Ussery, President of Nike Sports Management:
         THE DAILY:  Do basketball players have more appeal
    internationally because of the NBA's efforts?
         USSERY:  Yes, unequivocally, without a doubt.  The NBA has
    done just a fantastic job spreading the gospel of basketball
    around the globe.  It would be easy for anyone to go and do an
    exhibition game in another country, but I think the NBA does it so
    well.  And that is a distinguishing feature about them -- when the
    league goes overseas they try to do it in a first class way, and
    as a result, people want to be affiliated and associated with the
    NBA and with the players in the league.  There is absolutely no
    question that the league's marketing efforts have really opened up
    a lot of opportunities for the individual athlete.  They have also
    aligned themselves with companies like Nike that have also done a
    lot of global marketing.
         THE DAILY:  Is there a negative fallout from comments such as
    Alonzo Mourning saying "I play for Nike"?  Is that seen as a
    negative from your vantage point?
         USSERY:  Certainly it's not a negative from our perspective.
    The bottom line is that it was an isolated incident and -- because
    we are the biggest sports and fitness company in the world --
    people are always going to be looking to come at us for one reason
    or another.  Obviously, Alonzo's statement was one that generated
    a lot of interest in the Charlotte area, but it didn't bother us
    at all.  We liked the fact that he is loyal to the brand -- he is
    a family guy.  Certainly in Nike Sports Management, what we like
    to say is that we are inviting athletes to join the Nike family in
    the most intimate way, and we appreciate that loyalty -- so from
    our perspective it is not a problem.
         THE DAILY: Did Michael Jordan's retirement from basketball
    create a vacuum in the sports world in terms of a mega-
    personality, and did it create one for Nike as well?
         USSERY:  Everyone here knew that Michael was going to be
    leaving the game eventually, and -- quite frankly -- those
    internal conversations about the post-Jordan era had been going on
    for a couple of years.  So, while it was disappointing from a fan
    perspective, we were prepared to move forward and I think we have.
         THE DAILY: With so many battling over the over assuming
    Michael's throne -- are we ever going to see one athlete dominate
    the scene the way he did?
         USSERY:  That is a tough question.  He was clearly the best
    in the business at what he did. ... He was certainly an extremely
    unique athlete, period -- not just any basketball player, but an
    athlete in the sense of his character, his heart.  Michael's
    unselfishness really transcended not only basketball, but all of
    sport and gave everybody something to relate to.  But I'm sure
    that in the future there will be someone else that will emerge who
    will be called the greatest of his era.
         THE DAILY:  In terms of Nike Sports Management, are there
    other avenues beyond player representation that your group would
    explore?  Team ownership or event management?
         USSERY:  Right now team ownership is not something on the
    plate.  But, we are doing consultant work with several companies.
    We are very quiet about it because we don't see the need to be out
    there trumpeting ourselves in that regard.  What we are doing is
    helping people develop concepts that may be unique in the sports
    arena and looking at channels that might not have been viewed as
    channels of distribution for sports as a way to get a brand
    message out there.

    Print | Tags: NBA, Nike, People and Pop Culture
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