VW Advertising Around '14 World Cup Aston Villa Faces Potential Takeover Reebok, Bruins Opening Pop-Up Shop Power Outage At SAP Center Curtis Granderson Stadium Els Urges Support For Autism Charity Sprint Ad Featuring Durant Debuts Tonight Newest ESPN "30 For 30" Stars Bad Boy Pistons Pirates Sign Sponsorship With FedEx Ground Dierdorf To Call UM Football Games On Radio
SBD/2/Sports IndustrialistsPrint All
KAREN FELDMAN is the first woman to be named Exec Dir of the WTA Tour Players Association (MIAMI HERALD, 12/1).... PETER CARFAGNA has been named IMG General Counsel and Senior VP (IMG)....JAMEE TODD has been named Exec Dir of the Pittsburgh Sports & Festival Federation (PS&FF, 12/1).
After her interview with DEION SANDERS (to be seen on Fox's pregame show this weekend), Lonnie Lardner reports that Sanders is ready to launch a music career. Lardner: "It was very clear to me that he wants to entertain America" (Michael Hiestand, USA TODAY, 12/2)....JOE MONTANA plans to retire after this season (Gary Myers, N.Y. DAILY NEWS, 12/2)....ELY CALLAWAY has been named "Master Entrepreneur of the Year" by INC. magazine. One selection judge: "Callaway is wholly inspirational. Talk about texture and depth -- here's a guy who takes his hobbies and makes them star businesses." ... Outback Steakhouse founders ROBERT BASHAM, TIMOTHY GANNON, and CHRIS SULLIVAN (potential Bucs bidders) have been named "Entrepreneurs of the Year" (Whittford & Finegan, INC., 12/94 issue)....CHRIS WEBBER appeared on "Letterman" last night. On his time-out in the NCAA title game: "The only thing that can erase that memory is when we win a championship at Washington. That will happen soon" (CBS, 12/1).
Here is the second part of our conversation with Terdema Ussery, President of Nike Sports Management: THE DAILY: Do basketball players have more appeal internationally because of the NBA's efforts? USSERY: Yes, unequivocally, without a doubt. The NBA has done just a fantastic job spreading the gospel of basketball around the globe. It would be easy for anyone to go and do an exhibition game in another country, but I think the NBA does it so well. And that is a distinguishing feature about them -- when the league goes overseas they try to do it in a first class way, and as a result, people want to be affiliated and associated with the NBA and with the players in the league. There is absolutely no question that the league's marketing efforts have really opened up a lot of opportunities for the individual athlete. They have also aligned themselves with companies like Nike that have also done a lot of global marketing. THE DAILY: Is there a negative fallout from comments such as Alonzo Mourning saying "I play for Nike"? Is that seen as a negative from your vantage point? USSERY: Certainly it's not a negative from our perspective. The bottom line is that it was an isolated incident and -- because we are the biggest sports and fitness company in the world -- people are always going to be looking to come at us for one reason or another. Obviously, Alonzo's statement was one that generated a lot of interest in the Charlotte area, but it didn't bother us at all. We liked the fact that he is loyal to the brand -- he is a family guy. Certainly in Nike Sports Management, what we like to say is that we are inviting athletes to join the Nike family in the most intimate way, and we appreciate that loyalty -- so from our perspective it is not a problem. THE DAILY: Did Michael Jordan's retirement from basketball create a vacuum in the sports world in terms of a mega- personality, and did it create one for Nike as well? USSERY: Everyone here knew that Michael was going to be leaving the game eventually, and -- quite frankly -- those internal conversations about the post-Jordan era had been going on for a couple of years. So, while it was disappointing from a fan perspective, we were prepared to move forward and I think we have. THE DAILY: With so many battling over the over assuming Michael's throne -- are we ever going to see one athlete dominate the scene the way he did? USSERY: That is a tough question. He was clearly the best in the business at what he did. ... He was certainly an extremely unique athlete, period -- not just any basketball player, but an athlete in the sense of his character, his heart. Michael's unselfishness really transcended not only basketball, but all of sport and gave everybody something to relate to. But I'm sure that in the future there will be someone else that will emerge who will be called the greatest of his era. THE DAILY: In terms of Nike Sports Management, are there other avenues beyond player representation that your group would explore? Team ownership or event management? USSERY: Right now team ownership is not something on the plate. But, we are doing consultant work with several companies. We are very quiet about it because we don't see the need to be out there trumpeting ourselves in that regard. What we are doing is helping people develop concepts that may be unique in the sports arena and looking at channels that might not have been viewed as channels of distribution for sports as a way to get a brand message out there.