ESPN's "GameDay" Reaches Milestone Dakich Slated To Call Next Michigan State Game Trump Passing On Filling Out Bracket For ESPN ESPN Denies Report On "Sports Reporters" Jim Brady Shines Light On ESPN Social Media Policy Durant's OKC Return Draws Well For ABC/ESPN Costas' Role With MLB Network Expected To Grow NBC Hopeful For NHL Participation In PyeongChang Costas Taking A Step Back From NBC Role Coastas Chats With SBD About Olympic Decision
SBD/2/Sponsorships Advertising Marketing
THE MARKETING OF BOXING'S HEAVYWEIGHT MEGA-STAR
Published December 2, 1994
With George Foreman set to appear on the "Tonight Show" with Jay Leno, ESPN's "SportsCenter" Cover Story was on his new-found stardom and marketability. ESPN's Charley Steiner: "The question facing Foreman: Should he go for the big, fast money immediately?" Mike Trainer, Sugar Ray Leonard's manager: "George Foreman's going to live a long life. He's not going to box a whole lot longer. What he needs to do is select a very few quality products and insist on a long-term arrangement." Holmes cited food, autos, hotel chains as possibilities. Steiner: "George Foreman has already proven he can sell himself and help market products. But will Foreman be able to market boxing and jump-start a sport that so desperately needs one?" USA TODAY's Jon Saraceno said Foreman is more like a "B-12 booster" for the sport than a "vaccination": "Boxing is so endemic with its problems that those things are not going to be solved by George Foreman." The piece closed with a clip of Foreman filming a new Econo Lodge spot (ESPN, 12/1). SHOULDN'T A GUY HIS AGE BE IN BED BY 11:00? Foreman got a double-segment with Leno on "Tonight." Told that he was a motivation for middle-aged people everywhere, including a 50- year-old woman who wanted to have a baby, Foreman looked in the camera and said: "Don't go doin' that, ladies." On a more serious note: "You want to make sure people know if you stop dreaming, you may as well be dead." On his future plans: "They should have a mandatory retirement age for certain -- fighters should not go beyond 65." Foreman said the strangest endorsement offer he's had is for a vegetarian burger: "I asked, 'Where's the beef going to be -- in the buns, or what?'" (NBC, 12/1).