U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
SBD/2/Sponsorships Advertising Marketing
NEW MERCHANDISING OPPORTUNITY
Published December 2, 1994
Int'l Cablecasting Technologies Inc. has announced that it is entering into an agreement with Sacramento-based Tower Records to offer direct marketing of CDs and other merchandise to residential subscribers to ICT's Digital Music Express -- a 30- channel cable radio service. The deal calls for Tower to supply fulfillment services to DMX for orders placed by DMX customers through an 800 number. Initial offerings will include CDs, CD- ROMs, videos, books, video games, software and other merchandise (Tower/ICT).