NFFC's Charges Against NFL Thrown Out Motorsports HOF To Re-Open In Daytona Pepsi Moji Night At Yankee Stadium BS&E May Open Naming-Rights Division Tharp Named Darlington Raceway President Meeting Scheduled On Golfers Skipping Rio Serena Draws Praise For Wimbledon Outfit NBC Plans Record Amount Of Olympic TV NC Lawmakers Consider HB2 Revisions Indians' Streak Helps Ticket Sales
SBD/2/Sponsorships Advertising Marketing
NEW MERCHANDISING OPPORTUNITY
Published December 2, 1994
Int'l Cablecasting Technologies Inc. has announced that it is entering into an agreement with Sacramento-based Tower Records to offer direct marketing of CDs and other merchandise to residential subscribers to ICT's Digital Music Express -- a 30- channel cable radio service. The deal calls for Tower to supply fulfillment services to DMX for orders placed by DMX customers through an 800 number. Initial offerings will include CDs, CD- ROMs, videos, books, video games, software and other merchandise (Tower/ICT).