Royals To Debut Craft Beer Bar Mariners Renew Deal With Ford Senators: Take World Cup Out Of Russia ABC Supply To Sponsor IndyCar Race Mizuno Launches Campaign Battle At Bristol Ticket Info Released Bucks' Downtown Arena Plan Gains Steam Manfred Defends Mets Ownership, Payroll ESPN.com Debuts New Site Redesign Spieth Stars In New AT&T Campaign
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
NEW MERCHANDISING OPPORTUNITY
Published December 2, 1994
Int'l Cablecasting Technologies Inc. has announced that it is entering into an agreement with Sacramento-based Tower Records to offer direct marketing of CDs and other merchandise to residential subscribers to ICT's Digital Music Express -- a 30- channel cable radio service. The deal calls for Tower to supply fulfillment services to DMX for orders placed by DMX customers through an 800 number. Initial offerings will include CDs, CD- ROMs, videos, books, video games, software and other merchandise (Tower/ICT).