SBD/2/Sponsorships Advertising Marketing


     Int'l Cablecasting Technologies Inc. has announced that it
is entering into an agreement with Sacramento-based Tower Records
to offer direct marketing of CDs and other merchandise to
residential subscribers to ICT's Digital Music Express -- a 30-
channel cable radio service.  The deal calls for Tower to supply
fulfillment services to DMX for orders placed by DMX customers
through an 800 number.  Initial offerings will include CDs, CD-
ROMs, videos, books, video games, software and other merchandise
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