Cardinals To Learn "Hackgate" Penalty Soon Cubs Feted At Obama White House Obama Talks About Power Of Sports Knicks Partner With Denim Brand Bucks Win Team Retailer Of The Year LA 2024 Envisions Two-Venue Ceremony Fanatics Gains Rights For NBA Replica Jerseys Could San Diego Replace The Chargers? Braves Pursuing Palm Beach County ST Complex NFL Divisional Overnights Down 3%
SBD/2/Sponsorships Advertising Marketing
NEW MERCHANDISING OPPORTUNITY
Published December 2, 1994
Int'l Cablecasting Technologies Inc. has announced that it is entering into an agreement with Sacramento-based Tower Records to offer direct marketing of CDs and other merchandise to residential subscribers to ICT's Digital Music Express -- a 30- channel cable radio service. The deal calls for Tower to supply fulfillment services to DMX for orders placed by DMX customers through an 800 number. Initial offerings will include CDs, CD- ROMs, videos, books, video games, software and other merchandise (Tower/ICT).