Marketers Say Danica Patrick Needs To Win Verizon Wireless Launches ESPN MVP Pepsi Features Cowboys In New TV Spot Wheels & Deals U.S. Cellular Expands Bears Sponsorship AT&T Sues NASCAR To Replace Brand ESPN, USGA Ink Extension Through 2014 Shaun White Inks Deal With Red Bull Fox To Use New 3-D Racing Technology Super Bowl Marketing News & Notes
SBD/2/Sponsorships Advertising Marketing
MOTOROLA SIGNS DEAL WITH AMERICA3
Published December 2, 1994
Motorola has signed on as an official supplier to America3, the first all-women's sailing team to compete in the America's Cup races. As part of the partnership, Motorola is providing America3 with cellular and radio equipment for transmitting real- time information from the race yachts to the team's headquarters and support vessels during the races. Suzette Steiger, corporate VP/GM of the U.S. Markets Division, Motorola Cellular Subscriber Group: "The America's Cup is becoming more and more of a technology event, and as a leader in technology we wanted to contribute to the winning effort" (Motorola).