Weekend Plans With WNBA Sky's Michael Alter Ratner Confident In Isles Playing In Nassau Anticipation High For Griner's WNBA Debut ABC Looking For Indy 500 Ratings Uptick EA Used Tebow Name In NCAA Game Classified Advertisements Executive Transactions Mohegan Sun Not Getting NCAA Tourney Games Roc Nation Sports A "Legitimate Threat" Wild Raise Season-Ticket Prices
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BALTIMORE CFL TEAM CLOSE TO PICKING A NICKNAME
Baltimore CFL franchise owner Jim Speros said yesterday that he will select a name for the franchise once he has received NFL approval. The three finalists are the "Stallions," the "CFLs" and a third, unnamed write-in vote. Speros would not say what the name was because he has not yet registered for trademark rights to the name. Speros said he expects to choose the winner no later than December 16. The NFL holds the trademark rights to "Stallions," a name St. Louis had planned to use had it been selected for NFL expansion (Ken Murray, Baltimore SUN, 12/2).
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MOTOROLA SIGNS DEAL WITH AMERICA3
Motorola has signed on as an official supplier to America3, the first all-women's sailing team to compete in the America's Cup races. As part of the partnership, Motorola is providing America3 with cellular and radio equipment for transmitting real- time information from the race yachts to the team's headquarters and support vessels during the races. Suzette Steiger, corporate VP/GM of the U.S. Markets Division, Motorola Cellular Subscriber Group: "The America's Cup is becoming more and more of a technology event, and as a leader in technology we wanted to contribute to the winning effort" (Motorola).
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NEW MERCHANDISING OPPORTUNITY
Int'l Cablecasting Technologies Inc. has announced that it is entering into an agreement with Sacramento-based Tower Records to offer direct marketing of CDs and other merchandise to residential subscribers to ICT's Digital Music Express -- a 30- channel cable radio service. The deal calls for Tower to supply fulfillment services to DMX for orders placed by DMX customers through an 800 number. Initial offerings will include CDs, CD- ROMs, videos, books, video games, software and other merchandise (Tower/ICT).
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THE MARKETING OF BOXING'S HEAVYWEIGHT MEGA-STAR
With George Foreman set to appear on the "Tonight Show" with Jay Leno, ESPN's "SportsCenter" Cover Story was on his new-found stardom and marketability. ESPN's Charley Steiner: "The question facing Foreman: Should he go for the big, fast money immediately?" Mike Trainer, Sugar Ray Leonard's manager: "George Foreman's going to live a long life. He's not going to box a whole lot longer. What he needs to do is select a very few quality products and insist on a long-term arrangement." Holmes cited food, autos, hotel chains as possibilities. Steiner: "George Foreman has already proven he can sell himself and help market products. But will Foreman be able to market boxing and jump-start a sport that so desperately needs one?" USA TODAY's Jon Saraceno said Foreman is more like a "B-12 booster" for the sport than a "vaccination": "Boxing is so endemic with its problems that those things are not going to be solved by George Foreman." The piece closed with a clip of Foreman filming a new Econo Lodge spot (ESPN, 12/1). SHOULDN'T A GUY HIS AGE BE IN BED BY 11:00? Foreman got a double-segment with Leno on "Tonight." Told that he was a motivation for middle-aged people everywhere, including a 50- year-old woman who wanted to have a baby, Foreman looked in the camera and said: "Don't go doin' that, ladies." On a more serious note: "You want to make sure people know if you stop dreaming, you may as well be dead." On his future plans: "They should have a mandatory retirement age for certain -- fighters should not go beyond 65." Foreman said the strangest endorsement offer he's had is for a vegetarian burger: "I asked, 'Where's the beef going to be -- in the buns, or what?'" (NBC, 12/1). -
WORLDWIDE GOLF MAY ACQUIRE AMERICAN TURF MANUFACTURING
Worldwide Golf Resources Inc. announced that it has signed a letter of intent to acquire GA-based American Turf Manufacturing, a leading supplier of synthetic turf to the golf industry. Kenneth Maul, Worldwide CEO said the stock-for-stock agreement should be completed by December 15. Maul noted that the acquisition would complement Worldwide's recent acquisition of Golf Auto Tee Inc., a supplier of golf ball teeing machines. Maul: "This acquisition will provide us with an extraordinary cross-marketing opportunity. American Turf will give Golf Auto Tee broad exposure to driving range operators throughout the country. In return, Golf Auto Tee will introduce American Turf to its client base" (Worldwide Golf Resources).




