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SBD/16/Sponsorships Advertising Marketing
TV REPORTS PROBE VARIOUS EFFECTS OF LABOR STRIFE
Published December 16, 1994
On PBS' "Nightly Business Report," Darren Gersh examined the impact of the labor problems in baseball and hockey on advertisers and merchandisers. Joseph Foss, Orioles Vice Chair of Finance, said that local advertisers are still signing up for next year: "But that's not saying that the strike doesn't linger over every sale." The NHL lockout, which could lead to a cancellation of the season, is seriously affecting sales of NHL- licensed merchandise. According to sporting goods retailers, sales of NHL merchandise is "far short of projections." Ian Gomar, VP of Marketing for Starter: "There's a real concern about retailers taking in hockey products for the fall of 1995 if they're not convinced that the players are going to come back and play." Depite MLB's and NHL's woes, Gersh said that retailers report sales of NBA and NFL merchandise have increased in "double digit rates" and that baseball and hockey would have to get "much worse before they do lasting damage to their businesses" ("NBR," 12/15). On ABC's "World News Tonight," Armen Keteyian looked at how the MLB strike is affecting ticket sales and advertising for '95-96. Grey Advertising VP Jon Mandel: "What they have done now is shot themselves in the foot and caused advertisers to really wonder if they should invest millions of dollars behind this sport to market products" (ABC, 12/15).