O'Bannon Case Could Affect Future Cases Supreme Court Will Not Consider O'Bannon Case NCAA Debuting New Ad Campaign This Fall Cities Vying For Relocated NCAA Tourney Games Survey Shows Players Split On Marijuana Testing ACC Pulls Events From North Carolina NCAA Relocates Championships From NC Over HB2 Time Inc. Promotes Battista To President & CEO MMQB To Take Over Next Week's SI Issue NCAA To Look At College Olympian Awards Rule
SBD/16/Sponsorships Advertising Marketing
SPORTS ILLUSTRATED IS PROMOTING ITS FINAL FOUR ISSUES
Published December 16, 1994
SPORTS ILLUSTRATED yesterday announced a '95 advertising and marketing program to coincide with the NCAA Men's Basketball Tournament. Advertisers who schedule a total of three insertions in any one of six issues from March 13, 1995 to April 10, 1995, will receive one free insertion in SI's Special Collector's Edition -- or space of equal value -- and four guest spots at SI's Final Four Weekend Package, which will include prime seats to each semifinal and title game. In another ad opportunity, NCAA corporate sponsors will receive the free insertion, the Final Four package, and special positioning in the magazine's Final Four Viewer's Guide (Sports Illustrated).