SPORTS ILLUSTRATED IS PROMOTING ITS FINAL FOUR ISSUES

     SPORTS ILLUSTRATED yesterday announced a '95 advertising and
marketing program to coincide with the NCAA Men's Basketball
Tournament.  Advertisers who schedule a total of three insertions
in any one of six issues from March 13, 1995 to April 10, 1995,
will receive one free insertion in SI's Special Collector's
Edition -- or space of equal value -- and four guest spots at
SI's Final Four Weekend Package, which will include prime seats
to each semifinal and title game.  In another ad opportunity,
NCAA corporate sponsors will receive the free insertion, the
Final Four package, and special positioning in the magazine's
Final Four Viewer's Guide (Sports Illustrated).