SBD/16/Sponsorships Advertising Marketing

PHILLIES OFFERING SPECIAL PROGRAM TO SPONSORS

     Phillies VP/Marketing Dennis Mannion commented on the
possible response of sponsors to the use of replacement players
next season: "It will definitely be a tougher sell until they
actually see the product on the field.  In our particular
circumstance, we're lucky that a majority of our sponsors have
been in our sponsorship family for years."  In an effort to
reduce the number of defectors, the Phillies have devised a
system to tie sponsorhip rates to the fan interest. If ratings
and crowds are high, rates will be, too.  But if replacement
players are met with low enthusiasm, "the Phillies will be giving
away advertising time" (Frank Fitzpatrick, PHILADELPHIA INQUIRER,
12/16).
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