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SBD/16/Sponsorships Advertising Marketing
PHILLIES OFFERING SPECIAL PROGRAM TO SPONSORS
Published December 16, 1994
Phillies VP/Marketing Dennis Mannion commented on the possible response of sponsors to the use of replacement players next season: "It will definitely be a tougher sell until they actually see the product on the field. In our particular circumstance, we're lucky that a majority of our sponsors have been in our sponsorship family for years." In an effort to reduce the number of defectors, the Phillies have devised a system to tie sponsorhip rates to the fan interest. If ratings and crowds are high, rates will be, too. But if replacement players are met with low enthusiasm, "the Phillies will be giving away advertising time" (Frank Fitzpatrick, PHILADELPHIA INQUIRER, 12/16).