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NAGANO COSTS LIKELY TO RISE
Published December 16, 1994
The operating costs of the '98 Winter Games in Nagano are likely to rise, said the Nagano Winter Olympic Games Organizing Commitee (NAOC). Original estimates put the cost at 760B Yen (approx. $7.6B). NAOC Secretary General Makoto Kobayashi said his group has "no intention" of depending on the government for support: "While we at the NAOC got off to a good start in television deal negotiations, we will have a lot of work cut out for us in our marketing activities (to meet the cost increase)." CBS signed a $375M deal to televise the games last June (KYODO NEWS SERVICE, 12/16).