Menu
Sports Media

TIME WARNER ROLLS OUT ORLANDO INTERACTIVE EXPERIMENT

     Time Warner Chair Gerald Levin introduced the company's
experimental "Full Service Network" -- an interactive cable
system on trial in Orlando.  The project is the "most grandiose"
of the interactive TV trials getting underway across the country,
writes Jube Shiver in today's L.A. TIMES.  The tests "are aimed
at determining what kind of technology is best for delivering
interactive services, and what kinds of services consumers are
interested in."  Levin:  "The debut of the full-service network
is a turning point for the communications industry. With digital
interactivity, consumers are in total control of the programming
they bring into their homes" (L.A. TIMES, 12/15).  Levin stressed
that revenue from movie rentals and advertising will be key to
paying for the system (WALL STREET JOURNAL, 12/15).
     MORE INTERACTIVE NEWS:  The MD racing commission gave
approval to Laurel and Pimlico race tracks to test the nation's
first in-home betting system, with a one-month trial to begin
January 15 (WASHINGTON POST, 12/15).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1994/12/15/Sports-Media/TIME-WARNER-ROLLS-OUT-ORLANDO-INTERACTIVE-EXPERIMENT.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1994/12/15/Sports-Media/TIME-WARNER-ROLLS-OUT-ORLANDO-INTERACTIVE-EXPERIMENT.aspx

CLOSE