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TIME WARNER ROLLS OUT ORLANDO INTERACTIVE EXPERIMENT
Published December 15, 1994
Time Warner Chair Gerald Levin introduced the company's experimental "Full Service Network" -- an interactive cable system on trial in Orlando. The project is the "most grandiose" of the interactive TV trials getting underway across the country, writes Jube Shiver in today's L.A. TIMES. The tests "are aimed at determining what kind of technology is best for delivering interactive services, and what kinds of services consumers are interested in." Levin: "The debut of the full-service network is a turning point for the communications industry. With digital interactivity, consumers are in total control of the programming they bring into their homes" (L.A. TIMES, 12/15). Levin stressed that revenue from movie rentals and advertising will be key to paying for the system (WALL STREET JOURNAL, 12/15). MORE INTERACTIVE NEWS: The MD racing commission gave approval to Laurel and Pimlico race tracks to test the nation's first in-home betting system, with a one-month trial to begin January 15 (WASHINGTON POST, 12/15).