SBD/15/Sports Media

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         "While Wall Street and industry observers continued to
    speculate about Ted Turner's pursuit of NBC, a key player
    appeared to throw cold water on the prospects of such a deal,"
    according to Charles Haddad in this morning's ATLANTA
    CONSTITUTION.  Time Warner Chair Gerald Levin said "he has seen
    no proposal for merging NBC with Turner Broadcasting."  Time
    Warner is a 20% stockholder in TBS.  Meanwhile, Turner Sports'
    hiring of Mike Pearl, coordinating producer of CBS' last two
    Olympic broadcasts, "fueled more speculation that Turner, who has
    been shut out of the 1996 Games in his hometown, is still
    pursuing [NBC].  Buying NBC would solve two problems for Turner:
    Getting a national network and becoming involved in the Games of
    Atlanta" (ATLANTA CONSTITUTION, 12/15).  The board of GE, parent
    company of NBC, is expected tomorrow to consider Turner's bid to
    buy a 65% stake in NBC.  One unnamed analyst:  "There is still a
    willing seller and a willing buyer, so you have to say a deal is
    possible.  But enormous hurdles need to be crossed first" (John
    Durie, N.Y. POST, 12/15).

    Print | Tags: CBS, NBC, Media, Turner Sports, Viacom

         Time Warner Chair Gerald Levin introduced the company's
    experimental "Full Service Network" -- an interactive cable
    system on trial in Orlando.  The project is the "most grandiose"
    of the interactive TV trials getting underway across the country,
    writes Jube Shiver in today's L.A. TIMES.  The tests "are aimed
    at determining what kind of technology is best for delivering
    interactive services, and what kinds of services consumers are
    interested in."  Levin:  "The debut of the full-service network
    is a turning point for the communications industry. With digital
    interactivity, consumers are in total control of the programming
    they bring into their homes" (L.A. TIMES, 12/15).  Levin stressed
    that revenue from movie rentals and advertising will be key to
    paying for the system (WALL STREET JOURNAL, 12/15).
         MORE INTERACTIVE NEWS:  The MD racing commission gave
    approval to Laurel and Pimlico race tracks to test the nation's
    first in-home betting system, with a one-month trial to begin
    January 15 (WASHINGTON POST, 12/15).

    Print | Tags: Media
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