Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
SBD/15/Sponsorships Advertising Marketing
NEW MEDIA & MARKETING JOINT VENTURE STARTED
Published December 15, 1994
Spencer Sports Media of Ardsley, NY, and Network International of Philadelphia merged to form a new company -- Spencer Network International. The company will pursue advertising rights at major sports and entertainment properties throughout the United States. Spencer Sports owns advertising rights to such entities as Anaheim Stadium, Soldier Field, and the Anaheim Convention Center. Network has advertising rights in over 50 facilities linked to Spectacro Management Group's management contracts. Network will act as managing partner of the new company, including all administrative and sales functions (Network Int'l).