SBD/15/Sponsorships Advertising Marketing

IBM SIGNS ON WITH PARALYMPICS

     IBM, citing a commitment to provide computer technology and
employment opportunities to persons with disabilities, announced
yesterday that it has become a worldwide sponsor for the '96
Atlanta Paralympic Games.  The Games will be held August 16-27,
1996, and are expected to attract 4,000 elite athletes with
physical disabilities from more than 100 nations.  Elizabeth
Primrose-Smith, IBM's Dir of Worldwide Olympic and Sports
Operations: "Our partnership with and support to the 1996 Atlanta
Paralympic Games will showcase IBM technology including
computers, assistive devices and software tools that IBM provides
to run companies and events worldwide" (IBM).
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