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FROM THE WORLD OF DISNEY: NO PARK IN LATIN AMERICA
Despite several wire reports to the contrary, yesterday's ORLANDO SENTINEL reported that Disney Exec VP Stephen de Kanter's prediction that the company may build a theme park in South America "brought swift denial" at Disney headquarters in CA. Disney spokesperson John Dreyer: "What Stephen told them is we have no plans to build a park in South America, but if we were ever to consider it, it wouldn't be until sometime in the next century." De Kanter, in Chile at the time of his statement, was quoted as saying the timing of a Latin American theme park would depend on the performance of Euro Disneyland. Dreyer: "I am 100 percent certain we don't have any plans to build a park in South America" (Susan Strother, ORLANDO SENTINEL, 12/14). Meanwhile, Euro Disney officials announced yesterday that the park would cut admission fees by about 20% as of April 1, 1995 (N.Y. TIMES, 12/15). MICKEY'S TIME-SHARE: Disney is nearing completion of a deal to build a major time-share condo project in Beaver Creek, CO. The project, Disney's first venture in CO since it opened the now defunct Celebrity Sports Center in Denver in 1960, calls for up to 125 condo units valued at an estimated $35M. Disney officials "emphasized that the time-share development would have none of the entertainment or amusement uses that has made the company internationally famous" (Steve Raabe, DENVER POST, 12/15). -
IBM SIGNS ON WITH PARALYMPICS
IBM, citing a commitment to provide computer technology and employment opportunities to persons with disabilities, announced yesterday that it has become a worldwide sponsor for the '96 Atlanta Paralympic Games. The Games will be held August 16-27, 1996, and are expected to attract 4,000 elite athletes with physical disabilities from more than 100 nations. Elizabeth Primrose-Smith, IBM's Dir of Worldwide Olympic and Sports Operations: "Our partnership with and support to the 1996 Atlanta Paralympic Games will showcase IBM technology including computers, assistive devices and software tools that IBM provides to run companies and events worldwide" (IBM).
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LABOR PROBLEMS DROP TOPPS STOCK TO ROCK BOTTOM
Sportscard maker Topps Inc., "plagued" by labor problems in hockey and baseball, saw its stock plummet Wednesday after announcing it would stop dividend payments because of poor third- quarter earnings. Shares fell almost 24%, from $5.75 a share to $4.37 1/2 on the NASDAQ market. Topps' net income for the quarter ending November 26 fell 68%. Sales fell 8%, from $57.8M to $52.9M. The company blamed the decision to stop paying dividends on the NHL and MLB labor troubles (Michael Hiestand, USA TODAY, 12/15).
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MARKETPLACE ROUND-UP
The Gabriela Sabatini porcelain dolls sell for $2,495 each. About 50 of the 100-limited edition dolls have sold since they were unveiled last month in New York (MIAMI HERALD, 12/15)....General Mills announced that it will spin off its $3.2B restaurant business, which includes Red Lobster and Olive Garden chains, "to concentrate on breakfast cereals and other packaged foods." General Mills' packaged foods include Wheaties (W.S. JOURNAL, 12/15).
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MATSUSHITA SIGNS ON TO '95 ATHLETICS WORLD CHAMPIONSHIPS
Matsushita Electric Industrial Co. has signed a contract with the IAAF to sponsor the '95 Athletics World Championships. The sponsorship covers TV/Video/Audio and Mobile Telephone categories. As part of the package, Matsushita will supply a number of TV monitors, VCRs, video cameras and telephone products for the Championships. Matsushita will supply D3 and D5 broadcast VCR systems for the '96 Olympics in Atlanta (Matsushita).
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NEW MEDIA & MARKETING JOINT VENTURE STARTED
Spencer Sports Media of Ardsley, NY, and Network International of Philadelphia merged to form a new company -- Spencer Network International. The company will pursue advertising rights at major sports and entertainment properties throughout the United States. Spencer Sports owns advertising rights to such entities as Anaheim Stadium, Soldier Field, and the Anaheim Convention Center. Network has advertising rights in over 50 facilities linked to Spectacro Management Group's management contracts. Network will act as managing partner of the new company, including all administrative and sales functions (Network Int'l).
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NIKE MAKES INROADS INTO IN-LINE, ON-ICE SKATES
Nike Inc. "is stickhandling into the fast-growing ice and roller hockey market" by proposing to take over Canstar Sports Inc. of Montreal for US$395M in cash -- "its biggest acquisition to date." Observers said the deal gives Canstar access to Nike's "considerable marketing expertise and financial resources," allowing Canstar to "accelerate its growth" in the U.S. market. Canstar manufactures and distributes ice skates and hockey equipment under the Bauer, Micron, Mega, Daoust, Lange, Cooper and Flak names, and in-line roller skates and protective gear under the Bauer label. Canstar's U.S. sales rose 31% in '93 and the company expects a 77% increase in '94. Execs from both companies "lauded the deal" (Heinzl & Gibbon, Toronto GLOBE & MAIL, 12/15). Nike expects the deal to be tendered December 23 with the transaction completed 60-90 days after that. In Montreal, Francois Shalom notes that Nike's ad budget is "nearly as much as Canstar's annual sales" (Montreal GAZETTE, 12/15). Kemper Securities analyst Kevin Dukesherer said the deal "looks like a very good move for both companies" (N.Y. TIMES, 12/15). Nike Chair Philip Knight: "Canstar's dominance in the elite ice skate market is unsurpassed, with more than 70% of NHL players wearing Canstar branded skates. ... We plan to have Canstar continue to operate as an autonomous organization without any change to its structure, operations, management or personnel." Canstar's Icaro Olivieri: "The joining of these two great companies represents one of the most strategic moves in the sporting goods industry" (Nike). Knight and Olivieri will serve as co-chairs of Canstar for at least three years (Mult., 12/15). Nike's stock rose two points closing at 68, while Canstar's stock rose 6 1/8 closing at 19. NEW ENDORSER: Eric Lindros, who wears Bauer skates, now joins the lineup of Nike endorsers (USA TODAY, 12/15). -
SPIDERS HOPE TO WEB IN BAY AREA SPORTS FANS
San Francisco's IHL expansion Spiders will feature a "slightly sinister" logo with a "mean looking" red spider holding a hockey stick in front of a silver web. The team's basic colors are red, black and white, with touches of silver and gold (Mike Weaver, SAN JOSE MERCURY NEWS, 12/15).
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SPONSORSHIP OPPORTUNITY: SULLIVAN AWARD BROADCAST
The AAU is presently selling ad time for its Sullivan Award presentation in Indianapolis on February 27. The ceremony will be broadcast live on PRIME Network beginning at 8:00pm (ET). The awards go to the outstanding amateur athlete in the U.S. The AAU is offering three TV packages: 1) The gold package includes three :30 spots and a :05 opening and closing billboard. The package also includes: two nationwide replays of the dinner; one complimentary table at the dinner; 10 invites to VIP reception; use of "AAU Sullivan Award" in company promotions; full-page ad in AAU Sullivan Award Media Guide, complimentary exhibit space at AAU Nat'l Convention as well as other details. Total cost is $11,000. 2) The Silver package ($7,000) includes two :30 spots includes some of the gold package benefits but not the full-page ad in the media guide or the first opportunity of advertising on future AAU programming. 3) The Bronze package ($7,000) does not include any spot ads, but does include on-air "branded features" of Sullivan Award finalists. If interested, please contact Mike Palmisam or Dave DeCecco at (317) 872-2900 (AAU).




