SBD/15/Sponsorships Advertising Marketing

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  • FROM THE WORLD OF DISNEY: NO PARK IN LATIN AMERICA

         Despite several wire reports to the contrary, yesterday's
    ORLANDO SENTINEL reported that Disney Exec VP Stephen de Kanter's
    prediction that the company may build a theme park in South
    America "brought swift denial" at Disney headquarters in CA.
    Disney spokesperson John Dreyer:  "What Stephen told them is we
    have no plans to build a park in South America, but if we were
    ever to consider it, it wouldn't be until sometime in the next
    century."  De Kanter, in Chile at the time of his statement, was
    quoted as saying the timing of a Latin American theme park would
    depend on the performance of Euro Disneyland.  Dreyer: "I am 100
    percent certain we don't have any plans to build a park in South
    America" (Susan Strother, ORLANDO SENTINEL, 12/14).  Meanwhile,
    Euro Disney officials announced yesterday that the park would cut
    admission fees by about 20% as of April 1, 1995 (N.Y. TIMES,
    12/15).
         MICKEY'S TIME-SHARE:  Disney is nearing completion of a deal
    to build a major time-share condo project in Beaver Creek, CO.
    The project, Disney's first venture in CO since it opened the now
    defunct Celebrity Sports Center in Denver in 1960, calls for up
    to 125 condo units valued at an estimated $35M.  Disney officials
    "emphasized that the time-share development would have none of
    the entertainment or amusement uses that has made the company
    internationally famous" (Steve Raabe, DENVER POST, 12/15).
    

    Print | Tags: Walt Disney
  • IBM SIGNS ON WITH PARALYMPICS

         IBM, citing a commitment to provide computer technology and
    employment opportunities to persons with disabilities, announced
    yesterday that it has become a worldwide sponsor for the '96
    Atlanta Paralympic Games.  The Games will be held August 16-27,
    1996, and are expected to attract 4,000 elite athletes with
    physical disabilities from more than 100 nations.  Elizabeth
    Primrose-Smith, IBM's Dir of Worldwide Olympic and Sports
    Operations: "Our partnership with and support to the 1996 Atlanta
    Paralympic Games will showcase IBM technology including
    computers, assistive devices and software tools that IBM provides
    to run companies and events worldwide" (IBM).
    

    Print | Tags: IBM
  • LABOR PROBLEMS DROP TOPPS STOCK TO ROCK BOTTOM

         Sportscard maker Topps Inc., "plagued" by labor problems in
    hockey and baseball, saw its stock plummet Wednesday after
    announcing it would stop dividend payments because of poor third-
    quarter earnings.  Shares fell almost 24%, from $5.75 a share to
    $4.37 1/2 on the NASDAQ market.  Topps' net income for the
    quarter ending November 26 fell 68%.  Sales fell 8%, from $57.8M
    to $52.9M.  The company blamed the decision to stop paying
    dividends on the NHL and MLB labor troubles (Michael Hiestand,
    USA TODAY, 12/15).
    

    Print | Tags: MLB, NHL
  • MARKETPLACE ROUND-UP

         The Gabriela Sabatini porcelain dolls sell for $2,495 each.
    About 50 of the 100-limited edition dolls have sold since they
    were unveiled last month in New York (MIAMI HERALD,
    12/15)....General Mills announced that it will spin off its $3.2B
    restaurant business, which includes Red Lobster and Olive Garden
    chains, "to concentrate on breakfast cereals and other packaged
    foods."  General Mills' packaged foods include Wheaties (W.S.
    JOURNAL, 12/15).
    

    Print | Tags: Wheaties
  • MATSUSHITA SIGNS ON TO '95 ATHLETICS WORLD CHAMPIONSHIPS

         Matsushita Electric Industrial Co. has signed a contract
    with the IAAF to sponsor the '95 Athletics World Championships.
    The sponsorship covers TV/Video/Audio and Mobile Telephone
    categories.  As part of the package, Matsushita will supply a
    number of TV monitors, VCRs, video cameras and telephone products
    for the Championships.  Matsushita will supply D3 and D5
    broadcast VCR systems for the '96 Olympics in Atlanta
    (Matsushita).
    

    Print | Tags: Oakland Athletics
  • NEW MEDIA & MARKETING JOINT VENTURE STARTED

         Spencer Sports Media of Ardsley, NY, and Network
    International of Philadelphia merged to form a new company   --
    Spencer Network International.  The company will pursue
    advertising rights at major sports and entertainment properties
    throughout the United States.  Spencer Sports owns advertising
    rights to such entities as Anaheim Stadium, Soldier Field, and
    the Anaheim Convention Center.  Network has advertising rights in
    over 50 facilities linked to Spectacro Management Group's
    management contracts.  Network will act as managing partner of
    the new company, including all administrative and sales functions
    (Network Int'l).
    

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  • NIKE MAKES INROADS INTO IN-LINE, ON-ICE SKATES

         Nike Inc. "is stickhandling into the fast-growing ice and
    roller hockey market" by proposing to take over Canstar Sports
    Inc. of Montreal for US$395M in cash -- "its biggest acquisition
    to date."  Observers said the deal gives Canstar access to Nike's
    "considerable marketing expertise and financial resources,"
    allowing Canstar to "accelerate its growth" in the U.S. market.
    Canstar manufactures and distributes ice skates and hockey
    equipment under the Bauer, Micron, Mega, Daoust, Lange, Cooper
    and Flak names, and in-line roller skates and protective gear
    under the Bauer label.  Canstar's U.S. sales rose 31% in '93 and
    the company expects a 77% increase in '94.  Execs from both
    companies "lauded the deal" (Heinzl & Gibbon, Toronto GLOBE &
    MAIL, 12/15).  Nike expects the deal to be tendered December 23
    with the transaction completed 60-90 days after that.  In
    Montreal, Francois Shalom notes that Nike's ad budget is "nearly
    as much as Canstar's annual sales" (Montreal GAZETTE, 12/15).
    Kemper Securities analyst Kevin Dukesherer said the deal "looks
    like a very good move for both companies" (N.Y. TIMES, 12/15).
    Nike Chair Philip Knight: "Canstar's dominance in the elite ice
    skate market is unsurpassed, with more than 70% of NHL players
    wearing Canstar branded skates. ... We plan to have Canstar
    continue to operate as an autonomous organization without any
    change to its structure, operations, management or personnel."
    Canstar's Icaro Olivieri: "The joining of these two great
    companies represents one of the most strategic moves in the
    sporting goods industry" (Nike).  Knight and Olivieri will serve
    as co-chairs of Canstar for at least three years (Mult., 12/15).
    Nike's stock rose two points closing at 68, while Canstar's stock
    rose 6 1/8 closing at 19.
         NEW ENDORSER:  Eric Lindros, who wears Bauer skates, now
    joins the lineup of Nike endorsers (USA TODAY, 12/15).
    

    Print | Tags: NHL, Nike
  • SPIDERS HOPE TO WEB IN BAY AREA SPORTS FANS

         San Francisco's IHL expansion Spiders will feature a
    "slightly sinister" logo with a "mean looking" red spider holding
    a hockey stick in front of a silver web.  The team's basic colors
    are red, black and white, with touches of silver and gold (Mike
    Weaver, SAN JOSE MERCURY NEWS, 12/15).
    

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  • SPONSORSHIP OPPORTUNITY: SULLIVAN AWARD BROADCAST

         The AAU is presently selling ad time for its Sullivan Award
    presentation in Indianapolis on February 27.  The ceremony will
    be broadcast live on PRIME Network beginning at 8:00pm (ET).  The
    awards go to the outstanding amateur athlete in the U.S.  The AAU
    is offering three TV packages:  1)  The gold package includes
    three :30 spots and a :05 opening and closing billboard.  The
    package also includes:  two nationwide replays of the dinner; one
    complimentary table at the dinner; 10 invites to VIP reception;
    use of "AAU Sullivan Award" in company promotions; full-page ad
    in AAU Sullivan Award Media Guide, complimentary exhibit space at
    AAU Nat'l Convention as well as other details.  Total cost is
    $11,000.  2) The Silver package ($7,000) includes two :30 spots
    includes some of the gold package benefits but not the full-page
    ad in the media guide or the first opportunity of advertising on
    future AAU programming.  3) The Bronze package ($7,000) does not
    include any spot ads, but does include on-air "branded features"
    of Sullivan Award finalists.  If interested, please contact Mike
    Palmisam or Dave DeCecco at (317) 872-2900 (AAU).
    

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