SBD/14/The Back Of The Book

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  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE     +/-  OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS   20 5/8     0   20 1/2  24 1/8  17 7/8   1900
    Cobra Golf     CBRA  35 1/4 +1 3/4  34      41 1/2  12 1/2 611800
    Callaway Golf  ELY   33       -1/8  33 3/8  43 3/8  24 1/8 161300
    Fila           FLH   19 3/8   +1/4  19 1/8  19 7/8  12 1/2   5200
    Sport Supply   GYM    9 1/2     0    9 1/4  18       9 5/8  19500
    L.A. Gear      LA     4 7/8   -1/8   4 7/8  10 5/8   5 1/8  96100
    Nike           NKE   66       +3/4  65 1/8  66 3/4  43 1/8 239000
    Reebok         RBK   36 3/4   -1/8  36 7/8  40 1/4  28     126600
    Russell Athl   RML   29 1/4   -1/8  29 1/4  32 5/8  24     112500
    Skybox Int'l   SKYB  11 7/8   -1/4  12 1/4  14 3/8   5      17600
    Sportmart      SPMT  11 3/4   -1/4  12      19 1/4  10 1/2  18800
    Sports Auth.   TSA   21 3/8   +1/2  21 5/8  25      19 1/4 115700
    Starter        STA    6 7/8   -1/4   7 1/8  19 1/4   6 1/4  95300
    Topps          TOPP   5 3/4   +1/8   5 5/8   8       5 1/2 195500
    

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  • THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

         TODAY:  The AFC after Week 15
    '94 YEAR-TO-DATE
    TEAM
    HOME
    DATES
    AVG.
    TIX
    REVENUE
    '93
    AVG.
    TIX REVENUE
    +/- FROM '93
    KCC^
    7
    79,018
    $29
    $16,040,712
    76,312
    + $1,006,788
    JET
    7
    77,235
    $25
    $13,516,050
    76,121
    + 194,875
    BUF^
    7
    76,899
    $30
    $16,148,820
    79,545
    + $1,114,896
    DEN^
    7
    75,389
    $29
    $15,304,054
    75,273
    + $2,131,279
    CLE
    7
    74,224
    $27
    $14,028,363
    74,263
    - $126,880
    MIA
    7
    73,430
    $30
    $15,420,210
    66,618
    + $1,430,520
    SDC^
    7
    61,363
    $32
    $13,745,408
    59,218
    + $2,553,260
    SEA^
    7
    60,559
    $28
    $11,869,564
    55,266
    + $2,584,876
    PAT^
    8
    60,252
    $34
    $16,388,544
    45,358
    + $5,742,115
    PIT^
    7
    59,679
    $32
    $13,368,192
    55,960
    + $2,791,779
    CIN^
    7
    58,853
    $31
    $12,771,194
    46,608
    + $3,309,683
    HOU^
    7
    57,734
    $27
    $9,966,726
    55,926
    + $962,640
    IND
    6
    52,043
    $27
    $8,430,885
    53,325
    - $98,929
    LAR
    7
    50,485
    $33
    $11,661,936
    52,838
    - $543,543

    NOTE: Teams with the symbol (^) next to their name have increased their ticket prices over last year. "'93 AVG." is based on the same number of home dates as the teams have had thus far in '94. "TIX $" is the team's average ticket price. "TIX REVENUE" is an approximated figure based on the increase/decrease in attendance for the same number of home dates from '93. The +/- revenue figures take into account all new ticket prices.

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