SBD / 14 / EA SPORTS, MADDEN COMBINE TO PRODUCE CELEBRITY VID BOWL

SBD/14/Sponsorships Advertising Marketing

EA SPORTS, MADDEN COMBINE TO PRODUCE CELEBRITY VID BOWL

Published December 14, 1994

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     NFL players, TV celebrities and recording artists will
descend on Miami during Super Bowl week for the Madden Bowl '95
tournament -- the first ever national celebrity football video
competition.  The contestant field will be selected on a "fame
and game" basis; celebrity status combined with skilled
proficiency at the John Madden Football video game.  EA Sports,
THE SOURCE magazine and "The Box -- Music Television You
Control," will be the sponsors (EA Sports).
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