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SBD/14/Sponsorships Advertising Marketing
EA SPORTS, MADDEN COMBINE TO PRODUCE CELEBRITY VID BOWL
Published December 14, 1994
NFL players, TV celebrities and recording artists will descend on Miami during Super Bowl week for the Madden Bowl '95 tournament -- the first ever national celebrity football video competition. The contestant field will be selected on a "fame and game" basis; celebrity status combined with skilled proficiency at the John Madden Football video game. EA Sports, THE SOURCE magazine and "The Box -- Music Television You Control," will be the sponsors (EA Sports).