SBD/13/The Back Of The Book

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  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS   20 5/8   -1/2  21      24 1/8  17 7/8   5100
    Cobra Golf     CBRA  33 1/2 +1 1/4  32      41 1/2  12 1/2 458100
    Callaway Gol   ELY   33 1/8   +1/8  33 1/8  43 3/8  24 1/8 132600
    Fila           FLH   19 1/8   +1/4  19      19 7/8  12 1/2   5300
    Sport Supply   GYM    9 1/2   -1/4   9 7/8  18       9 5/8   9400
    L.A. Gear      LA     5         0    4 7/8  10 5/8   5 1/8  89600
    Nike           NKE   65 1/4   -1/4  64 1/2  66 3/4  43 1/8 137600
    Reebok         RBK   36 7/8   -1/2  37 1/4  40 1/4  28     291800
    Russell Athl   RML   29 3/8   -1/8  29 1/2  32 5/8  24      39300
    Skybox         SKYB  12 1/8   +1/4  12      14 3/8   5      51500
    Sportmart      SPMT  12       -1/4  12 1/4  19 1/4  10 1/2  10400
    Sports Auth.   TSA   20 7/8  +1     19 7/8  25      19 1/4 118400
    Starter        STA    7 1/8     0    7 1/8  19 1/4   6 1/4  53100
    Topps          TOPP   5 5/8     0    5 7/8   8       5 1/2 105100
    

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  • THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

         TODAY:  Week 15 NFC Home Attendance
         TOMORROW:  The AFC after Week 15
    '94 YEAR-TO-DATE
    TEAM
    HOME
    DATES
    AVG.
    TIX
    REVENUE
    '93 AVG.
    TIX REVENUE
    +/- FROM '93
    NYG^
    7
    77,580
    $35
    $19,007,100
    72,401
    + $4,816,448
    DET^
    7
    70,481
    $30
    $14,801,010
    67,647
    + $2,962,710
    SF ^
    7
    68,533
    $40
    $19,189,200
    67,203
    + $2,724,570
    ARZ
    7
    67,835
    $27
    $12,820,734
    46,982
    + $3,941,082
    CHI^
    6
    66,094
    $32
    $12,690,048
    57,229
    + $2,388,828
    PHI^
    7
    65,481
    $40
    $18,334,600
    64,449
    + $2,544,595
    DAL
    8
    64,001
    $34
    $17,410,992
    64,846
    - $227,120
    MIN
    7
    62,809
    $28
    $12,310,564
    57,027
    + $1,133,300
    ATL
    7
    62,629
    $28
    $12,275,256
    64,321
    + $118,587
    NOS^
    7
    61,909
    $27
    $11,700,747
    68,038
    - $682,117
    GBP
    7
    58,268
    $27
    $11,012,571
    56,476
    + $338,580
    WAS
    7
    56,454
    $36
    $14,226,408
    56,454
    No Change
    RAM
    7
    47,133
    $30
    $9,897,960
    51,490
    - $914,850
    TAM^
    7
    45,517
    $30
    $9,558,510
    52,456
    + $1,179,166

    NOTE: Teams with the symbol (^) next to their name have increased their ticket prices over last year. "'93 AVG." is based on the same number of home dates as the teams have had thus far in '94. "TIX $" is the team's average ticket price. "TIX REVENUE" is an approximated figure based on the increase/decrease in attendance for the same number of home dates from '93. The +/- revenue figures take into account all new ticket prices.

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