SBD/13/Sports Society

BUSINESS WEEK SURVEY FINDS FANS CAN SURVIVE WITHOUT SPORTS

     A survey of 1,000 "sports followers" was conducted from
November 21-29 for BUSINESS WEEK by Louis Harris.  The margin of
error is +/- 3.1% (BUSINESS WEEK, 12/19 issue).

HOW HAS THE TIME SPENT WATCHING SPORTS ON TV CHANGED IN PAST FIVE YEARS? OR ATTENDANCE AT GAMES
Watching much more
25%
  Attending much more
10%
Watching somewhat more
24
Attending somewhat more
16
Watching somewhat less
20
Attending somewhat less
17
Watching much less
15
Attending much less
33
No difference
14
No difference
21

AGREE/DISAGREE WITH FOLLOWING?
AGREE
DISAGREE
Commercials clutter up the broadcast and annoy me
70%
29%
Athletes just sell endorsements to the highest bidder
70%
24%
A clever ad campaign enhances my enjoyment of sports on TV
48%
50%
An athlete's endorsement influences my purchase of the product
25%
74%

HOW MUCH HAVE YOU MISSED BASEBALL/HOCKEY WITH WHAT YOU MIGHT HAVE EXPECTED BEFORE THE STRIKE/LOCKOUT?
BASEBALL
HOCKEY
Much more
13%
5%
Somewhat more
15
8
Somewhat less
19
15
Much less
45
53
Not sure
8
19

WHICH IS CLOSEST TO YOUR OPINION ABOUT THE STATE OF SPORTS IN THE WAKE OF THE BASEBALL AND HOCKEY SITUATIONS?
Both players and owners are equally money-hungry and don't care about the fans
48%
Sports has become a big business, but it's just responding to the demands of the free market
25%
Pro sports has been taken over by a small, elite group of profit-minded executives who don't care about fans
13%
Pro sports is dominated by players who only care about money and don't care about the fans
13%

IN LIGHT OF THE HOCKEY AND BASEBALL SITUATIONS, HOW WORRIED ARE YOU ABOUT THE FUTURE OF SPORTS IN AMERICA?
Very worried
10%
  Not at all worried
45%
Somewhat worried
26%
Not sure
0%
Not very worried
19%

FAVORITE SPORTS: The NFL was tops with 25%.

 

 

 

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NFL, Sports in Society

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