SBD/13/Sports Society

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  • BUSINESS WEEK SURVEY FINDS FANS CAN SURVIVE WITHOUT SPORTS

         A survey of 1,000 "sports followers" was conducted from
    November 21-29 for BUSINESS WEEK by Louis Harris.  The margin of
    error is +/- 3.1% (BUSINESS WEEK, 12/19 issue).

    HOW HAS THE TIME SPENT WATCHING SPORTS ON TV CHANGED IN PAST FIVE YEARS? OR ATTENDANCE AT GAMES
    Watching much more
    25%
      Attending much more
    10%
    Watching somewhat more
    24
    Attending somewhat more
    16
    Watching somewhat less
    20
    Attending somewhat less
    17
    Watching much less
    15
    Attending much less
    33
    No difference
    14
    No difference
    21

    AGREE/DISAGREE WITH FOLLOWING?
    AGREE
    DISAGREE
    Commercials clutter up the broadcast and annoy me
    70%
    29%
    Athletes just sell endorsements to the highest bidder
    70%
    24%
    A clever ad campaign enhances my enjoyment of sports on TV
    48%
    50%
    An athlete's endorsement influences my purchase of the product
    25%
    74%

    HOW MUCH HAVE YOU MISSED BASEBALL/HOCKEY WITH WHAT YOU MIGHT HAVE EXPECTED BEFORE THE STRIKE/LOCKOUT?
    BASEBALL
    HOCKEY
    Much more
    13%
    5%
    Somewhat more
    15
    8
    Somewhat less
    19
    15
    Much less
    45
    53
    Not sure
    8
    19

    WHICH IS CLOSEST TO YOUR OPINION ABOUT THE STATE OF SPORTS IN THE WAKE OF THE BASEBALL AND HOCKEY SITUATIONS?
    Both players and owners are equally money-hungry and don't care about the fans
    48%
    Sports has become a big business, but it's just responding to the demands of the free market
    25%
    Pro sports has been taken over by a small, elite group of profit-minded executives who don't care about fans
    13%
    Pro sports is dominated by players who only care about money and don't care about the fans
    13%

    IN LIGHT OF THE HOCKEY AND BASEBALL SITUATIONS, HOW WORRIED ARE YOU ABOUT THE FUTURE OF SPORTS IN AMERICA?
    Very worried
    10%
      Not at all worried
    45%
    Somewhat worried
    26%
    Not sure
    0%
    Not very worried
    19%

    FAVORITE SPORTS: The NFL was tops with 25%.

     

     

     

    Print | Tags: NFL, Sports in Society
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