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A survey of 1,000 "sports followers" was conducted from November 21-29 for BUSINESS WEEK by Louis Harris. The margin of error is +/- 3.1% (BUSINESS WEEK, 12/19 issue).
HOW HAS THE TIME SPENT WATCHING SPORTS ON TV CHANGED IN PAST FIVE YEARS? OR ATTENDANCE AT GAMES
Watching much more25% Attending much more10% Watching somewhat more24 Attending somewhat more16 Watching somewhat less20 Attending somewhat less17 Watching much less15 Attending much less33 No difference14 No difference21
AGREE/DISAGREE WITH FOLLOWING?AGREEDISAGREE
Commercials clutter up the broadcast and annoy me70%29% Athletes just sell endorsements to the highest bidder70%24% A clever ad campaign enhances my enjoyment of sports on TV48%50% An athlete's endorsement influences my purchase of the product25%74%
HOW MUCH HAVE YOU MISSED BASEBALL/HOCKEY WITH WHAT YOU MIGHT HAVE EXPECTED BEFORE THE STRIKE/LOCKOUT?BASEBALLHOCKEY
Much more13%5% Somewhat more158 Somewhat less1915 Much less4553 Not sure819
WHICH IS CLOSEST TO YOUR OPINION ABOUT THE STATE OF SPORTS IN THE WAKE OF THE BASEBALL AND HOCKEY SITUATIONS?
Both players and owners are equally money-hungry and don't care about the fans48% Sports has become a big business, but it's just responding to the demands of the free market25% Pro sports has been taken over by a small, elite group of profit-minded executives who don't care about fans13% Pro sports is dominated by players who only care about money and don't care about the fans13%
IN LIGHT OF THE HOCKEY AND BASEBALL SITUATIONS, HOW WORRIED ARE YOU ABOUT THE FUTURE OF SPORTS IN AMERICA?
Very worried10% Not at all worried45% Somewhat worried26% Not sure0% Not very worried19%
FAVORITE SPORTS: The NFL was tops with 25%.