SBD/13/Sports Media

SPORTING NEWS EXEC NILES NAMED CEO OF GOLF MAGAZINE

     Nicholas Niles, 51, President of THE SPORTING NEWS
Publishing Co. was named to the additional role of President, CEO
and Publisher of GOLF MAGAZINE Properties last week.  Niles
oversaw a "major upturn" at THE SPORTING NEWS this year, as ad
pages jumped 31% through October, despite two sports not playing.
Niles:  "We don't have to fix GOLF MAGAZINE.  It is a terrific
property that has been gaining market share."  Through October,
the magazine's ad pages were up 6.4%.  But the appointment of
Niles to GOLF MAGAZINE was questioned by some in the industry.
BUSINESS WEEK publisher David Ferm, formerly of GOLF DIGEST: "I
think the Sporting News job and the Golf Magazine job are two
separate jobs and they deserve separate leaders" (Keith Kelly,
ADVERTISING AGE, 12/12 issue).
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