RAYCOM WILL REPRESENT SI TV IN '95
Published December 13, 1994
Sports Illustrated Television announced it will make its sports programming available for the syndication market. SITV signed up Raycom, Inc. a national events, marketing and syndication company, to represent them in all aspects of sales and distribution of four specials to be released. The four properties available for syndication will be SI's '94 and '95 Swimsuit Specials and the "Year In Sports 1995," which will air for the first time in first-run syndication next December, and the magazine's 40th Anniversary special, "40 For The Ages." SITV President Ted Shaker: "Raycom is a fabulous partner for SITV because of its dominant presence in the televising of college football and basketball and its strong schedule of major sports events." Shaker added that SITV "will create a variety of programming in the coming months and years and hope to offer a broad range of programs for off-network and first-run syndication in the future." Raycom CEO Rick Ray said the influence of the Sports Illustrated brand name "will make for some compelling consumer properties" (SITV).