SBD/13/Sports Media

RAYCOM WILL REPRESENT SI TV IN '95

     Sports Illustrated Television announced it will make its
sports programming available for the syndication market.  SITV
signed up Raycom, Inc. a national events, marketing and
syndication company, to represent them in all aspects of sales
and distribution of four specials to be released.  The four
properties available for syndication will be SI's '94 and '95
Swimsuit Specials and the "Year In Sports 1995," which will air
for the first time in first-run syndication next December, and
the magazine's 40th Anniversary special, "40 For The Ages."  SITV
President Ted Shaker: "Raycom is a fabulous partner for SITV
because of its dominant presence in the televising of college
football and basketball and its strong schedule of major sports
events."  Shaker added that SITV "will create a variety of
programming in the coming months and years and hope to offer a
broad range of programs for off-network and first-run syndication
in the future."  Raycom CEO Rick Ray said the influence of the
Sports Illustrated brand name "will make for some compelling
consumer properties" (SITV).
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