SBD/13/Sports Media

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  • RAYCOM WILL REPRESENT SI TV IN '95

         Sports Illustrated Television announced it will make its
    sports programming available for the syndication market.  SITV
    signed up Raycom, Inc. a national events, marketing and
    syndication company, to represent them in all aspects of sales
    and distribution of four specials to be released.  The four
    properties available for syndication will be SI's '94 and '95
    Swimsuit Specials and the "Year In Sports 1995," which will air
    for the first time in first-run syndication next December, and
    the magazine's 40th Anniversary special, "40 For The Ages."  SITV
    President Ted Shaker: "Raycom is a fabulous partner for SITV
    because of its dominant presence in the televising of college
    football and basketball and its strong schedule of major sports
    events."  Shaker added that SITV "will create a variety of
    programming in the coming months and years and hope to offer a
    broad range of programs for off-network and first-run syndication
    in the future."  Raycom CEO Rick Ray said the influence of the
    Sports Illustrated brand name "will make for some compelling
    consumer properties" (SITV).
    

    Print | Tags: Sports Illustrated, Media, Time Warner
  • SPORTING NEWS EXEC NILES NAMED CEO OF GOLF MAGAZINE

         Nicholas Niles, 51, President of THE SPORTING NEWS
    Publishing Co. was named to the additional role of President, CEO
    and Publisher of GOLF MAGAZINE Properties last week.  Niles
    oversaw a "major upturn" at THE SPORTING NEWS this year, as ad
    pages jumped 31% through October, despite two sports not playing.
    Niles:  "We don't have to fix GOLF MAGAZINE.  It is a terrific
    property that has been gaining market share."  Through October,
    the magazine's ad pages were up 6.4%.  But the appointment of
    Niles to GOLF MAGAZINE was questioned by some in the industry.
    BUSINESS WEEK publisher David Ferm, formerly of GOLF DIGEST: "I
    think the Sporting News job and the Golf Magazine job are two
    separate jobs and they deserve separate leaders" (Keith Kelly,
    ADVERTISING AGE, 12/12 issue).
    

    Print | Tags: Media, Vulcan Ventures
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