Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sports Illustrated Television announced it will make its sports programming available for the syndication market. SITV signed up Raycom, Inc. a national events, marketing and syndication company, to represent them in all aspects of sales and distribution of four specials to be released. The four properties available for syndication will be SI's '94 and '95 Swimsuit Specials and the "Year In Sports 1995," which will air for the first time in first-run syndication next December, and the magazine's 40th Anniversary special, "40 For The Ages." SITV President Ted Shaker: "Raycom is a fabulous partner for SITV because of its dominant presence in the televising of college football and basketball and its strong schedule of major sports events." Shaker added that SITV "will create a variety of programming in the coming months and years and hope to offer a broad range of programs for off-network and first-run syndication in the future." Raycom CEO Rick Ray said the influence of the Sports Illustrated brand name "will make for some compelling consumer properties" (SITV).
Nicholas Niles, 51, President of THE SPORTING NEWS Publishing Co. was named to the additional role of President, CEO and Publisher of GOLF MAGAZINE Properties last week. Niles oversaw a "major upturn" at THE SPORTING NEWS this year, as ad pages jumped 31% through October, despite two sports not playing. Niles: "We don't have to fix GOLF MAGAZINE. It is a terrific property that has been gaining market share." Through October, the magazine's ad pages were up 6.4%. But the appointment of Niles to GOLF MAGAZINE was questioned by some in the industry. BUSINESS WEEK publisher David Ferm, formerly of GOLF DIGEST: "I think the Sporting News job and the Golf Magazine job are two separate jobs and they deserve separate leaders" (Keith Kelly, ADVERTISING AGE, 12/12 issue).