Hershiser Leaving ESPN For Dodgers RSN TWC Could Seek Record Fee For Dodgers RSN Dodgers Expect Wi-Fi To Up Sponsorship Dollars Steve Lyons, Eric Collins Off Dodgers Telecasts Dodgers Seen As West Coast Version Of Yankees Dodgers Don't Plan To Sell Standing-Room Tix Scully Downplays Retirement Comments Fox Ending Dodgers Programs After Regular Season Dodgers Hiking Season-Ticket Rates For '14 Yankees To Pay Record Luxury Tax
SBD/13/Sponsorships Advertising Marketing
Published December 13, 1994
Citing higher interest rates, the parent of Arby's roast beef restaurant called off a planned purchase of Long John Silver's restaurants (AP/CHICAGO TRIBUNE, 12/13).... A judge in Seattle dismissed a lawsuit by Karen Sparks, who says R.J. Reynolds' cigarette ads featuring Joe Camel encourage young people to buy cigarettes. Also named in the suit: RJR Nabisco and ad agencies McCann Erickson and Young & Rubicam (USA TODAY, 12/13)....Sprint will use Dodgers pitching prospect Chan Ho Park, as an ad spokesperson aimed at Korean-Americans (Michael Hiestand, USA TODAY, 12/13).... Triple Crown Sports and the Mickey Owen Baseball School have together entered into a marketing agreement to promote youth baseball in '95 (Triple Crown).