Dodgers Viewership Down After First Week Of Season Weighing Impact Of SportsNet LA Carriage Issues Dodgers Prepare For Second Season Of Puig Kasten Frustrated With Lack Of RSN Distribution Dodgers Supplant Yankees As MLB's Biggest Spenders SportsNet LA Still Only On Time Warner Cable Dodgers' Kasten Hopeful For New RSN's Carriage Dish Unlikely To Carry SportsNet LA Columnists Raise Complaints About L.A. RSNs Dodgers Could Leave Kershaw On Bench In Australia
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SBD/13/Sponsorships Advertising Marketing
Published December 13, 1994
Citing higher interest rates, the parent of Arby's roast beef restaurant called off a planned purchase of Long John Silver's restaurants (AP/CHICAGO TRIBUNE, 12/13).... A judge in Seattle dismissed a lawsuit by Karen Sparks, who says R.J. Reynolds' cigarette ads featuring Joe Camel encourage young people to buy cigarettes. Also named in the suit: RJR Nabisco and ad agencies McCann Erickson and Young & Rubicam (USA TODAY, 12/13)....Sprint will use Dodgers pitching prospect Chan Ho Park, as an ad spokesperson aimed at Korean-Americans (Michael Hiestand, USA TODAY, 12/13).... Triple Crown Sports and the Mickey Owen Baseball School have together entered into a marketing agreement to promote youth baseball in '95 (Triple Crown).