SBD/13/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Citing higher interest rates, the parent of Arby's roast
beef restaurant called off a planned purchase of Long John
Silver's restaurants (AP/CHICAGO TRIBUNE, 12/13).... A judge in
Seattle dismissed a lawsuit by Karen Sparks, who says R.J.
Reynolds' cigarette ads featuring Joe Camel encourage young
people to buy cigarettes.  Also named in the suit:  RJR Nabisco
and ad agencies McCann Erickson and Young & Rubicam (USA TODAY,
12/13)....Sprint will use Dodgers pitching prospect Chan Ho Park,
as an ad spokesperson aimed at Korean-Americans (Michael
Hiestand, USA TODAY, 12/13)....
Triple Crown Sports and the Mickey Owen Baseball School have
together entered into a marketing agreement to promote youth
baseball in '95 (Triple Crown).
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