Lenny & Larry's Partners With Dodgers Sprint Won't Renew NBA Sponsorship Charter To Begin Carriage Of SportsNet LA Charter To Carry Dodgers' SportsNet LA Puig Starring In New Starter Ad Campaign Outlook Murky For Dodgers' RSN After Deal Collapse Magic: Dodgers Not Hurting From TV Issues Dodgers Unveil Startup Incubator Venture Dodgers Start Season Off With Low Ratings Manfred Optimistic About Dodgers TV Impasse
SBD/13/Sponsorships Advertising Marketing
Published December 13, 1994
Citing higher interest rates, the parent of Arby's roast beef restaurant called off a planned purchase of Long John Silver's restaurants (AP/CHICAGO TRIBUNE, 12/13).... A judge in Seattle dismissed a lawsuit by Karen Sparks, who says R.J. Reynolds' cigarette ads featuring Joe Camel encourage young people to buy cigarettes. Also named in the suit: RJR Nabisco and ad agencies McCann Erickson and Young & Rubicam (USA TODAY, 12/13)....Sprint will use Dodgers pitching prospect Chan Ho Park, as an ad spokesperson aimed at Korean-Americans (Michael Hiestand, USA TODAY, 12/13).... Triple Crown Sports and the Mickey Owen Baseball School have together entered into a marketing agreement to promote youth baseball in '95 (Triple Crown).