Dodgers, R/GA Select New Accelerator Firms Kentucky Speedway To Thank Sprint For Deal Dodgers Celebrate Sponsorship With Emirates Scully Declines Fox' Offer To Call ASG Charter Completes TWC Purchase Vin Scully Profiled As Baseball Luminary Dodgers' Maeda Evoking Fernandomania Dodgers Debut 3-D Batting Helmet Logo ESPN Blacks Out Dodgers Opener In L.A. Broad Distribution For SportsNet L.A. Unlikely
SBD/13/Sponsorships Advertising Marketing
Published December 13, 1994
Citing higher interest rates, the parent of Arby's roast beef restaurant called off a planned purchase of Long John Silver's restaurants (AP/CHICAGO TRIBUNE, 12/13).... A judge in Seattle dismissed a lawsuit by Karen Sparks, who says R.J. Reynolds' cigarette ads featuring Joe Camel encourage young people to buy cigarettes. Also named in the suit: RJR Nabisco and ad agencies McCann Erickson and Young & Rubicam (USA TODAY, 12/13)....Sprint will use Dodgers pitching prospect Chan Ho Park, as an ad spokesperson aimed at Korean-Americans (Michael Hiestand, USA TODAY, 12/13).... Triple Crown Sports and the Mickey Owen Baseball School have together entered into a marketing agreement to promote youth baseball in '95 (Triple Crown).