Dodgers Continue To Sign Big Player Contracts Dodgers Deny Report Of MLB Debt Mandate Dodgers Face Mandate To Reduce Debt Dodgers Raise Season Ticket, Parking Prices DirecTV's Dan York "Ringleader" Against SportsNet LA Experts Say Dodgers Unlikely To Sue AT&T DOJ Sues AT&T Over Dodgers' RSN Carriage NASCAR, ISC To Thank Sprint For Cup Sponsorship Social Studies: Dodgers' Matt Mesa Dodgers, R/GA Select New Accelerator Firms
SBD/13/Sponsorships Advertising Marketing
Published December 13, 1994
Citing higher interest rates, the parent of Arby's roast beef restaurant called off a planned purchase of Long John Silver's restaurants (AP/CHICAGO TRIBUNE, 12/13).... A judge in Seattle dismissed a lawsuit by Karen Sparks, who says R.J. Reynolds' cigarette ads featuring Joe Camel encourage young people to buy cigarettes. Also named in the suit: RJR Nabisco and ad agencies McCann Erickson and Young & Rubicam (USA TODAY, 12/13)....Sprint will use Dodgers pitching prospect Chan Ho Park, as an ad spokesperson aimed at Korean-Americans (Michael Hiestand, USA TODAY, 12/13).... Triple Crown Sports and the Mickey Owen Baseball School have together entered into a marketing agreement to promote youth baseball in '95 (Triple Crown).