Dodgers Celebrate Sponsorship With Emirates Scully Declines Fox' Offer To Call ASG Charter Completes TWC Purchase Vin Scully Profiled As Baseball Luminary Dodgers' Maeda Evoking Fernandomania Dodgers Debut 3-D Batting Helmet Logo ESPN Blacks Out Dodgers Opener In L.A. Broad Distribution For SportsNet L.A. Unlikely Dodgers Take Applications For Accelerator 2.0 Carriage Deals Unlikely Before Opening Day
SBD/13/Sponsorships Advertising Marketing
Published December 13, 1994
Citing higher interest rates, the parent of Arby's roast beef restaurant called off a planned purchase of Long John Silver's restaurants (AP/CHICAGO TRIBUNE, 12/13).... A judge in Seattle dismissed a lawsuit by Karen Sparks, who says R.J. Reynolds' cigarette ads featuring Joe Camel encourage young people to buy cigarettes. Also named in the suit: RJR Nabisco and ad agencies McCann Erickson and Young & Rubicam (USA TODAY, 12/13)....Sprint will use Dodgers pitching prospect Chan Ho Park, as an ad spokesperson aimed at Korean-Americans (Michael Hiestand, USA TODAY, 12/13).... Triple Crown Sports and the Mickey Owen Baseball School have together entered into a marketing agreement to promote youth baseball in '95 (Triple Crown).