Dodgers, MLB Near TV Revenue Sharing Solution Guggenheim's Boehly Talks Dodgers Purchase Bobbleheads Hot Draw For Dodgers, Galaxy Showtime Profiles Dodgers Chair Mark Walter Dodger Stadium Clubhouse Much Improved Dodgers Debut New Roster, Stadium Retrograde MLB Marketplace Roundup Sprint, Earnhardt Team For Texting Initiative Dodgers' Free Spending Not Popular With Others Dodger Stadium Renovations Nearly Complete
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SBD/13/Sponsorships Advertising Marketing
Published December 13, 1994
Citing higher interest rates, the parent of Arby's roast beef restaurant called off a planned purchase of Long John Silver's restaurants (AP/CHICAGO TRIBUNE, 12/13).... A judge in Seattle dismissed a lawsuit by Karen Sparks, who says R.J. Reynolds' cigarette ads featuring Joe Camel encourage young people to buy cigarettes. Also named in the suit: RJR Nabisco and ad agencies McCann Erickson and Young & Rubicam (USA TODAY, 12/13)....Sprint will use Dodgers pitching prospect Chan Ho Park, as an ad spokesperson aimed at Korean-Americans (Michael Hiestand, USA TODAY, 12/13).... Triple Crown Sports and the Mickey Owen Baseball School have together entered into a marketing agreement to promote youth baseball in '95 (Triple Crown).