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SBD/13/Sponsorships Advertising Marketing
ARAMARK CONCESSIONS ACQUIRES HARRY M. STEVENS
Published December 13, 1994
Aramark announced yesterday their purchase of Harry M. Stevens concessions. Among HMS's accounts: Fenway Park, Shea Stadium, Meadowlands, Churchill Downs, Miami Arena, Houston Astrodome and Nassau Coliseum. Aramark will add those to the 100 already in their "leisure-services portfolio." Aramark, which is privately held, did not disclose how much it paid nor how much HMS would add to its $5B in annual revenues. Presently, 28 of Aramark's 120 accounts are related to the four major sports. Although the business has "suffered" from the loss of baseball and hockey, Aramark "considers these to be short-term disruptions" (Andrea Knox, PHILADELPHIA INQUIRER, 12/13). PEANUTS, SODA, PHONES! Cellular phone service could be the next concession service introduced at ballparks and arenas (Valerie Lister, USA TODAY, 12/13).