SBD/13/Sponsorships Advertising Marketing


     Aramark announced yesterday their purchase of Harry M.
Stevens concessions.  Among HMS's accounts: Fenway Park, Shea
Stadium, Meadowlands, Churchill Downs, Miami Arena, Houston
Astrodome and Nassau Coliseum.  Aramark will add those to the 100
already in their "leisure-services portfolio."  Aramark, which is
privately held, did not disclose how much it paid nor how much
HMS would add to its $5B in annual revenues.  Presently, 28 of
Aramark's 120 accounts are related to the four major sports.
Although the business has "suffered" from the loss of baseball
and hockey, Aramark "considers these to be short-term
disruptions" (Andrea Knox, PHILADELPHIA INQUIRER, 12/13).
     PEANUTS, SODA, PHONES!  Cellular phone service could be the
next concession service introduced at ballparks and arenas
(Valerie Lister, USA TODAY, 12/13).
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Related Topics:

Aramark, Churchill Downs Inc.

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