Stats Launching Projections Product MLS, MLSPU Still Locked In CBA Talks Emanuel: No Round-The-Clock Wrigley Work Buster Posey On Being "Face Of MLB" Dell To Sponsor WGC-Match Play Event Crew Signs First Stadium Naming-Rights Deal Drew Sheinman Joining IMG Licensing Chargers Fans Vocal At Stadium Forum Braves Borrowed $100M In '14 For New Ballpark Smith To Face At Least Three People In NFLPA Race
With budget shortfalls expected after the '96 games, the USOC is looking for ways to make ends meet without cutting programs for athletes. "Ironically, having the '96 Olympics in the United States has drained the well." Because the Atlanta games were sold so vigorously, major advertisers such as McDonalds and Anheusier-Busch, who paid record amounts for sponsorships, likely will not be so generous when it comes to writing checks for Olympic sponsorships in Japan in 1998 and Australia in 2000. As a result, everything from sports medicine and science research cutbacks to fielding smaller teams could be the consequence. The only thing that is safe is money for top athletes. "Operation Gold," a program that rewards medal winners with cash, will not be cut. Who will suffer? Most likely "raw athletes who may not have the potential to be the next Carl Lewis or Jackie Joyner-Kersee." US Skiing President Mike Jacki: "The opportunity to support elite athletes is going to be cherished. But we won't be able to go down the rank and file and provide the type of support that we did in the past." The USOC hopes to pick up the slack through a number of ways including private donations, federal and state tax form write offs, and perhaps state lotteries. US Skiing's Jacki thinks it will make the organization stronger: "I can't think of any business that hasn't had to go through this" (Melissa Turner, ATLANTA CONSTITUTION, 12/13). NEW SPONSOR: Borg-Warner signed on as an Olympic sponsor and will provide security guards for the '96 games. The company's Wells-Fargo and Burns Int'l units will supply ticket takers, ushers and guards for venues, the village and ACOG offices (Ron Martz, ATLANTA CONSTITUTION, 12/13). DELEGATES TOUR: IOC and ANOC officials spent Monday touring Olympic sites (ATLANTA CONSTITUTION, 12/13). Issues to be discussed this week include the worries about running the '96 marathon in the heat, slow preparations for the '96 sailing venue, and presentations from candidates for the 2002 Winter Games (Ben Brown, USA TODAY, 12/13).