Sponsorships Advertising Marketing

OUTBACK LOOKING TO EXTEND VISA PROMOS TO OLYMPICS

12.12.1994

     Outback Steakhouses and Visa "kick off their first joint
promo today tied to the restaurant's sponsorship" of the Gator
Bowl.  Outback holiday gift certificates of game tickets
purchased with a Visa card will "trigger an Outback donation" of
free tickets for up to 5,000 youths to attend the Gator Bowl.
Outback VP/Marketing Nancy Schneld hopes to run bigger promos
with Visa next year tied to the Olympic Games.  Outback will
raise its marketing budget to $10M in '95 (BRANDWEEK, 12/12
issue).

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