Drew Brees To Star In Latest Visa NFL Ad Aaron Rodgers Stars In New TV Ads Visa Extends World Cup Deal Through '22 Olympic Marketing Notes IOC's Lumme: Visa's Olympic Sponsorship Like Marriage Financial Service Firms Crowd Olympic Market Visa Campaign To Go Global Visa Launches European Campaign For London Games Visa's Michael Lynch Resigns After 16 Years Marketplace Roundup
SBD/12/Sponsorships Advertising Marketing
OUTBACK LOOKING TO EXTEND VISA PROMOS TO OLYMPICS
Published December 12, 1994
Outback Steakhouses and Visa "kick off their first joint promo today tied to the restaurant's sponsorship" of the Gator Bowl. Outback holiday gift certificates of game tickets purchased with a Visa card will "trigger an Outback donation" of free tickets for up to 5,000 youths to attend the Gator Bowl. Outback VP/Marketing Nancy Schneld hopes to run bigger promos with Visa next year tied to the Olympic Games. Outback will raise its marketing budget to $10M in '95 (BRANDWEEK, 12/12 issue).