Visa Rolls Out Olympic Advertising Campaign Visa Using Olympians To Test Ring Payment System Visa Oly Marketing Head Janmohamed Leaving Visa Reorganization Leads To Dismissal of Ricardo Fort Top FIFA Sponsors Call Independent Oversight Visa Threatens To End FIFA Sponsorship Visa Releases List Of Potential Olympian Endorsers FIFA Sponsors Have Yet To Pull Out Of Deals Visa Renews Canadian Deals With NHL, NHLPA WTA's Tseng Headed Back To IMG
SBD/12/Sponsorships Advertising Marketing
OUTBACK LOOKING TO EXTEND VISA PROMOS TO OLYMPICS
Published December 12, 1994
Outback Steakhouses and Visa "kick off their first joint promo today tied to the restaurant's sponsorship" of the Gator Bowl. Outback holiday gift certificates of game tickets purchased with a Visa card will "trigger an Outback donation" of free tickets for up to 5,000 youths to attend the Gator Bowl. Outback VP/Marketing Nancy Schneld hopes to run bigger promos with Visa next year tied to the Olympic Games. Outback will raise its marketing budget to $10M in '95 (BRANDWEEK, 12/12 issue).