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OUTBACK LOOKING TO EXTEND VISA PROMOS TO OLYMPICS
Published December 12, 1994
Outback Steakhouses and Visa "kick off their first joint promo today tied to the restaurant's sponsorship" of the Gator Bowl. Outback holiday gift certificates of game tickets purchased with a Visa card will "trigger an Outback donation" of free tickets for up to 5,000 youths to attend the Gator Bowl. Outback VP/Marketing Nancy Schneld hopes to run bigger promos with Visa next year tied to the Olympic Games. Outback will raise its marketing budget to $10M in '95 (BRANDWEEK, 12/12 issue).