Sources: Chargers Expected To Move To L.A. In '17 Mercedes-Benz Stadium Tops $900M In Sponsor Revenue 49ers' Struggles Causing Losses For Fans Spanos, Stadium Behind Bolts' Attendance Drop Santa Clara, 49ers' Dispute Over Stadium Continues Commission Votes To Fund Proposed Raiders Stadium Mike Evans Apologizes For Trump Protest Sources: NFL Doesn't Want Raiders, Chargers Moving Buccaneers' Evans Sits In Protest Of Trump 49ers' Baalke Takes Blame For Team's Poor Start
SBD/12/Sponsorships Advertising Marketing
FOX SPORTS AND MCI LAUNCH AN INTERACTIVE TOUR
Published December 12, 1994
Fox Sports and MCI's 1-800-COLLECT are targeting a "young, techno-literate demo in a promotion called the Virtual Reality Tour starting this month adjacent to football and music events." Patty Proferes, Dir of 1-800-COLLECT: "We think this will extend our brand personality. We're looking to be fresh and new, and virtual reality is the buzz right now." 1-800-COLLECT has committed to a 12-month "stint with the traveling fest." On tour is a 50-foot tractor-trailer that contains two virtual reality experiences. The virtual reality truck, which was outside the Chargers-49ers game yesterday and the Billboard Music Awards last week, will be in Washington, DC, on Sunday for the Buccaneers- Redskins game, and at the Georgia Dome for the Falcons-Cardinals Arizona on Christmas Eve. The tour will eventually travel to Fox affiliates across the country, "making appearances at special events and provided opportunities for local cross-promotions" (T.L. Standley, BRANDWEEK, 12/12 issue).