Chargers Dive Into Convention Center Possibilities Bucs Open VR-Heavy Stadium Experience Georgia Dome Site To Be Used As Public Park Chargers Advisor Talks Up Stadium Benefits Chargers Get Stadium Proposal On November Ballot Chargers' Downtown Stadium Still Undecided Court Hurts Chargers' Chance For New Stadium Levi's Stadium Gets Safety Designation Braves, Falcons Pitch New Stadiums At Same Time Falcons' McKay Confirms $200M Changes To Stadium
SBD/12/Sponsorships Advertising Marketing
FOX SPORTS AND MCI LAUNCH AN INTERACTIVE TOUR
Published December 12, 1994
Fox Sports and MCI's 1-800-COLLECT are targeting a "young, techno-literate demo in a promotion called the Virtual Reality Tour starting this month adjacent to football and music events." Patty Proferes, Dir of 1-800-COLLECT: "We think this will extend our brand personality. We're looking to be fresh and new, and virtual reality is the buzz right now." 1-800-COLLECT has committed to a 12-month "stint with the traveling fest." On tour is a 50-foot tractor-trailer that contains two virtual reality experiences. The virtual reality truck, which was outside the Chargers-49ers game yesterday and the Billboard Music Awards last week, will be in Washington, DC, on Sunday for the Buccaneers- Redskins game, and at the Georgia Dome for the Falcons-Cardinals Arizona on Christmas Eve. The tour will eventually travel to Fox affiliates across the country, "making appearances at special events and provided opportunities for local cross-promotions" (T.L. Standley, BRANDWEEK, 12/12 issue).