Chargers Face Second-Straight Blackout Cal, Oregon To Play At Levi's Stadium Santa Clara Blocks "MNF" Games At Levi's Stadium San Diego Moving Forward With Ballpark Village Falcons Stadium Legislation Sparks Uproar Examining Levi's Stadium Eco-Friendly Claims Did Falcons' Stadium Hasten Braves' Exit? QBs Newton, Kaepernick Offer Different Appeal DC Mayor Calls For Redskins Name Change 49ers To Sell Candlestick Park Seats To Fans
SBD/12/Sponsorships Advertising Marketing
FOX SPORTS AND MCI LAUNCH AN INTERACTIVE TOUR
Published December 12, 1994
Fox Sports and MCI's 1-800-COLLECT are targeting a "young, techno-literate demo in a promotion called the Virtual Reality Tour starting this month adjacent to football and music events." Patty Proferes, Dir of 1-800-COLLECT: "We think this will extend our brand personality. We're looking to be fresh and new, and virtual reality is the buzz right now." 1-800-COLLECT has committed to a 12-month "stint with the traveling fest." On tour is a 50-foot tractor-trailer that contains two virtual reality experiences. The virtual reality truck, which was outside the Chargers-49ers game yesterday and the Billboard Music Awards last week, will be in Washington, DC, on Sunday for the Buccaneers- Redskins game, and at the Georgia Dome for the Falcons-Cardinals Arizona on Christmas Eve. The tour will eventually travel to Fox affiliates across the country, "making appearances at special events and provided opportunities for local cross-promotions" (T.L. Standley, BRANDWEEK, 12/12 issue).