Mercedes-Benz Stadium Faces Concerns On Roof Redskins President Makes First Comments On Fired GM Redskins Casting Wide Net In GM Search Chargers Move Training Camp To Costa Mesa, Calif. Cooley Addresses McCloughan Comments Redskins Fire GM As Free Agency Starts Sources: Redskins GM's Departure "Inevitable" Was Gruden Extension PR Move From 'Skins? Redskins, Gruden Agree To Two-Year Extension Questions Raised Over Redskins GM's Job Status
SBD/12/Sponsorships Advertising Marketing
FOX SPORTS AND MCI LAUNCH AN INTERACTIVE TOUR
Published December 12, 1994
Fox Sports and MCI's 1-800-COLLECT are targeting a "young, techno-literate demo in a promotion called the Virtual Reality Tour starting this month adjacent to football and music events." Patty Proferes, Dir of 1-800-COLLECT: "We think this will extend our brand personality. We're looking to be fresh and new, and virtual reality is the buzz right now." 1-800-COLLECT has committed to a 12-month "stint with the traveling fest." On tour is a 50-foot tractor-trailer that contains two virtual reality experiences. The virtual reality truck, which was outside the Chargers-49ers game yesterday and the Billboard Music Awards last week, will be in Washington, DC, on Sunday for the Buccaneers- Redskins game, and at the Georgia Dome for the Falcons-Cardinals Arizona on Christmas Eve. The tour will eventually travel to Fox affiliates across the country, "making appearances at special events and provided opportunities for local cross-promotions" (T.L. Standley, BRANDWEEK, 12/12 issue).