SBD/12/Sponsorships Advertising Marketing

BALLY'S BOSS TAKING ANOTHER PASS AT CAESARS?

     Dan Dorfman reports that Bally Entertainment CEO Arthur
Goldberg "appears to be coming back to the takeover wars."
Goldberg is threatening to take over Caesars World. "Wall
Street's reaction:  ho-hum.  That's despite the fact ... that
Bally bought more than 1.5% of Caesars' shares."  Bally is also
seeking the FTC's OK to buy more than 15% of Caesar's stock.
"Reason for the ho-hum:  Goldberg's lack of credibility among
many pros.  In brief, he often buys stakes in companies and then
dumps them after they move up in price."  But Dorfman writes that
Goldberg -- "aware his credibility is at stake" -- will not walk
away "easily from his goal of snaring Caesars" (USA TODAY,
12/12).
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