SBD/1/Sponsorships Advertising Marketing
SALES OF SPORTING GOODS GROW IN PACIFIC STATES
Published December 1, 1994
Sporting goods store sales surged between 1987 and 1992 in WA, OR, CA, AK, and HI, according to the National Sporting Goods Association. An analysis of recent retail trade census data shows that sales in full-line sports stores and specialty sports shops jumped from $2.09B in 1987 to $3.06B in 1992. Thomas Doyle, NSGA Dir of Information and Research: "The 46% growth for the Pacific states was four times greater than the 11 percent population growth for the region in the same time frame." Other study highlights: the total number of sporting goods stores in the Pacific region rose 14% in the same period, from 3,528 to 4,037; the number of specialty shops increased 18%, while the number of full-line stores increased 7%; among full-line stores, 1992 sales per store were $1.08M, among specialty shops sales were $627,000 (National Sporting Goods Association).