SBD/1/Sponsorships Advertising Marketing
DIGITIZED SHAQ ATTACKS MULTIMEDIA
Published December 1, 1994
In this morning's USA TODAY, Mike Snider reports that Shaquille O'Neal "has transcended the basketball court to become a multimedia superstar." His first video game, "Shaq-Fu," from Electronic Arts, just hit the shelves, and his second rap album, "Shaq Fu: da Return," has logged-in at No. 25 on this week's BILLBOARD R&B chart. The video game, which retails for $69.95, transports Shaq "into a magical, mystical martial arts world" (USA TODAY, 12/1). HOME IMPROVEMENT: "The Nintendo and Sega game systems plugged into TV sets in four out of 10 U.S. homes already are targeted for retirement, although they're only 5 years old," according to Joseph Gelmis in today's N.Y. NEWSDAY. In the face of new technology and the threat of competition from digital CD, Sega "has been extending the life of its aging Genesis system with major big-bucks implants" and developing a CD-based game, while Nintendo -- which "has balked at adopting the CD game format" -- is preparing to launch a 64-bit cartridge based game (N.Y. NEWSDAY, 12/1).