ESPN Financials Lower In Disney's Q4 Notre Dame-Texas Leads Week 1 CFB Analysts Pleased With Disney-BAM Tech Deal Disney Completes $1B Deal For Stake In BAM Tech Source: Disney Buying 33% BAM Tech Stake NBA Finals Viewership Is Best Since '98 Cavs-Warriors Best NBA Rating Since '90s NBA Finals Game 6 Ratings Down Sager To Work NBA Finals For ABC/ESPN NBA Finals Game 5 Second-Highest Rated Since '04
SBD/1/Sponsorships Advertising Marketing
COMPANY SHOWS NOSE FOR EXPOSURE AS JERRY RICE BREATHES EASY
Published December 1, 1994
ABC cameras caught Jerry Rice on "Monday Night Football" wearing "what appeared to be a Band-Aid on his proboscis [nose]." But it was a Breathe Right nasal strip, made by the company CNS, that is "fast developing a following among players." Breathe Right was designed to clear up nighttime nasal congestion and reduce snoring, but with "pro-football exposure, it might not be long before amateur players emulate their idols and start snapping up the devices at $4.99 a ten pack." So far, Wall Street may be recognizing that CNS in Minneapolis "may have a hit on its hands," since after Monday's exposure from Rice, CNS shares rose 11% -- although "a still puny 59,700 shares." But investors should not "blow their life savings on CNS," since the device could attract imitators, and CNS is being sued by a man "alleging he has a claim on revenue to Breathe Right" (William Power, WALL STREET JOURNAL, 12/1).