SBD/1/Sponsorships Advertising Marketing

COMPANY SHOWS NOSE FOR EXPOSURE AS JERRY RICE BREATHES EASY

     ABC cameras caught Jerry Rice on "Monday Night Football"
wearing "what appeared to be a Band-Aid on his proboscis [nose]."
But it was a Breathe Right nasal strip, made by the company CNS,
that is "fast developing a following among players."  Breathe
Right was designed to clear up nighttime nasal congestion and
reduce snoring, but with "pro-football exposure, it might not be
long before amateur players emulate their idols and start
snapping up the devices at $4.99 a ten pack."  So far, Wall
Street may be recognizing that CNS in Minneapolis "may have a hit
on its hands," since after Monday's exposure from Rice, CNS
shares rose 11% -- although "a still puny 59,700 shares."  But
investors should not "blow their life savings on CNS," since the
device could attract imitators, and CNS is being sued by a man
"alleging he has a claim on revenue to Breathe Right" (William
Power, WALL STREET JOURNAL, 12/1).
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