Disney Chair & CEO Bob Iger Extends Contract ABC Examines Iguodala's Controversial Comments Disney's Iger Defends Involvement With Trump Disney, NASCAR To Promote "Cars 3" Durant's OKC Return Draws Well For ABC/ESPN ESPN Still Hurting Disney Quarterly Results Movie-Ticket Sales Hit Record Mark In '16 ESPN Financials Lower In Disney's Q4 Notre Dame-Texas Leads Week 1 CFB Analysts Pleased With Disney-BAM Tech Deal
SBD/1/Sponsorships Advertising Marketing
COMPANY SHOWS NOSE FOR EXPOSURE AS JERRY RICE BREATHES EASY
Published December 1, 1994
ABC cameras caught Jerry Rice on "Monday Night Football" wearing "what appeared to be a Band-Aid on his proboscis [nose]." But it was a Breathe Right nasal strip, made by the company CNS, that is "fast developing a following among players." Breathe Right was designed to clear up nighttime nasal congestion and reduce snoring, but with "pro-football exposure, it might not be long before amateur players emulate their idols and start snapping up the devices at $4.99 a ten pack." So far, Wall Street may be recognizing that CNS in Minneapolis "may have a hit on its hands," since after Monday's exposure from Rice, CNS shares rose 11% -- although "a still puny 59,700 shares." But investors should not "blow their life savings on CNS," since the device could attract imitators, and CNS is being sued by a man "alleging he has a claim on revenue to Breathe Right" (William Power, WALL STREET JOURNAL, 12/1).