IndyCar Series Shifts May Programming To ABC IndyCar TV Audience Down Again In '13 Boise-UW Tops FS1 Week 1 College Games How Major Networks Covered Settlement NBA Finals Rating Finishes Up 4% ABC Gets Second-Best NBA Overnight Ever ABC Earns 14.7 Overnight For Thrilling Game 6 ABC Earns 12.0 Overnight For Game 4 Heat-Pacers Game 4 Tops Primetime NBA Viewership Down, But Still Strong
SBD/1/Sponsorships Advertising Marketing
COMPANY SHOWS NOSE FOR EXPOSURE AS JERRY RICE BREATHES EASY
Published December 1, 1994
ABC cameras caught Jerry Rice on "Monday Night Football" wearing "what appeared to be a Band-Aid on his proboscis [nose]." But it was a Breathe Right nasal strip, made by the company CNS, that is "fast developing a following among players." Breathe Right was designed to clear up nighttime nasal congestion and reduce snoring, but with "pro-football exposure, it might not be long before amateur players emulate their idols and start snapping up the devices at $4.99 a ten pack." So far, Wall Street may be recognizing that CNS in Minneapolis "may have a hit on its hands," since after Monday's exposure from Rice, CNS shares rose 11% -- although "a still puny 59,700 shares." But investors should not "blow their life savings on CNS," since the device could attract imitators, and CNS is being sued by a man "alleging he has a claim on revenue to Breathe Right" (William Power, WALL STREET JOURNAL, 12/1).