Disney, Dish Network Reach Long-Term Deal Sochi Helps NBC's "Today" Beat "GMA" ABC Struggling With NBA Audience To Date Disney Operating Income Up 20% In Q1 Disney Signs Seahawks' Smith For Classic Spot College Football Up On CBS, ESPN ABC Viewers Tilt Female With Lack Of Sports IndyCar Series Shifts May Programming To ABC IndyCar TV Audience Down Again In '13 Boise-UW Tops FS1 Week 1 College Games
Upcoming Conferences and Events
SBD/1/Sponsorships Advertising Marketing
COMPANY SHOWS NOSE FOR EXPOSURE AS JERRY RICE BREATHES EASY
Published December 1, 1994
ABC cameras caught Jerry Rice on "Monday Night Football" wearing "what appeared to be a Band-Aid on his proboscis [nose]." But it was a Breathe Right nasal strip, made by the company CNS, that is "fast developing a following among players." Breathe Right was designed to clear up nighttime nasal congestion and reduce snoring, but with "pro-football exposure, it might not be long before amateur players emulate their idols and start snapping up the devices at $4.99 a ten pack." So far, Wall Street may be recognizing that CNS in Minneapolis "may have a hit on its hands," since after Monday's exposure from Rice, CNS shares rose 11% -- although "a still puny 59,700 shares." But investors should not "blow their life savings on CNS," since the device could attract imitators, and CNS is being sued by a man "alleging he has a claim on revenue to Breathe Right" (William Power, WALL STREET JOURNAL, 12/1).