SBD/9/Sports Media


     Rupert Murdoch's News Corp. announced after-tax profits of
$301M (Aus.), an increase of 15% over the same period last year,
citing gains in the company's film and TV station groups.  As
expected, profits at Fox Broadcasting remained "flat" due to
heavy expenses related with the launch of Fox's coverage of the
NFL.  The company did release that NFL-related ad sales are in
excess of $300M (US), "exceeding previous expectations (News
Corp.)....Sunday night's Chiefs-Raiders game on ESPN drew a
Nielsen cable rating of 11.1, the highest for an NFL game in
nearly four years on the network (Baltimore SUN, 11/9)....L.A.-
based La Cadena Deportiva Prime Ticket, the country's only
Spanish-language sports cable network, celebrates its one-year
anniversary November 15.  The network reaches 1M subscribers and
more than 250,000 Latino cable homes (Gould Media Services).
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