Sprint Ad Featuring Durant Debuts Tonight Newest ESPN "30 For 30" Stars Bad Boy Pistons Pirates Sign Sponsorship With FedEx Ground Dierdorf To Call UM Football Games On Radio Swan Racing Re-Evaluating Team's Future Louisville Signs $40M Deal With Adidas Executive Transactions Herb Kohl Sells Bucks For $550M Rio Increases Budget For '16 Olympics Lexington Mayor Pushing Forward On Rupp Upgrades
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Rupert Murdoch's News Corp. announced after-tax profits of $301M (Aus.), an increase of 15% over the same period last year, citing gains in the company's film and TV station groups. As expected, profits at Fox Broadcasting remained "flat" due to heavy expenses related with the launch of Fox's coverage of the NFL. The company did release that NFL-related ad sales are in excess of $300M (US), "exceeding previous expectations (News Corp.)....Sunday night's Chiefs-Raiders game on ESPN drew a Nielsen cable rating of 11.1, the highest for an NFL game in nearly four years on the network (Baltimore SUN, 11/9)....L.A.- based La Cadena Deportiva Prime Ticket, the country's only Spanish-language sports cable network, celebrates its one-year anniversary November 15. The network reaches 1M subscribers and more than 250,000 Latino cable homes (Gould Media Services).
Sports Illustrated intends to publish a daily magazine during the 1996 Atlanta Olympics, the first such venture for the magazine. ACOG spokesperson Laurie Olsen said that the prospect of SI's daily publication has helped convince ACOG to scrap tentative plans for their own daily Olympic newspaper. Instead, organizers will publish a daily news sheet, with distribution limited to the Olympic village and Olympic hotels (Melissa Turner, ATLANTA CONSTITUTION, 11/9).