SBD/9/Sports Industrialists


     The Buccaneers have named RICH MCKAY as the team's new
General Manager.  McKay had been VP of Football Administration.
McKay's role as GM will be somewhat limited as he will be unable
to hire or fire coaches.  McKay said that Coach SAM WYCHE will
remain the team's Director of Football Operations: "Those
decisions that affect football operations on a day-to-day basis
remain Sam's.  The big change is on the scouting side."  McKay
added: "The real change would be as far as the supervision of the
draft and the free agency; that will fall a little more to me and
try to take a little off of Sam's shoulders" (Pat Yasinskas,
TAMPA TRIBUNE, 11/9)....Current Raycom Executive VP of Sales and
Marketing RAY WARREN has been promoted to COO. RON INMAN, VP of
Marketing for Ellis Communications, will join Raycom as acting VP
Marketing (Raycom)....The U.S. Olympic Committee has announced
that DOUG WALKER will replace PETE CAVA as track and field
specialist for the Pan American Games next March (USA Track &
Field)....Former Young & Rubicam Media Executive BETH ROCKWOOD
has been named VP of New Business Development and Media Planning
Relations at CBS, replacing JANE DAVEY who is leaving the network
(Cowles Business Media).
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