Why Was Bears-Eagles Flexed To NBC? Red Sox Look To Expand Alcohol Sales Craig Morton Sues NFL Over Dangers Of Playing Dolphins Investigation Won't Wrap In '13 Super Bowl Organizers Unveil Mass Transit Plan Redskins Sorting Through Shanahan Options ESPN Sees Bump For Week 14 "MNF" Ditka Wine Sales Up After Brand Overhaul NFL Discussing Centralizing Replay System Chobani Set For Super Bowl Ad Debut
SBD/9/Sponsorships Advertising Marketing
SUN APPAREL'S X-PRO JEANS LINE SIGNS LUIS TIANT, JOE GREENE
Published November 9, 1994
Sun Apparel, a leading jeanswear manufacturer, announced the signing of representation agreements with former NFL great Joe Greene and Red Sox ace Luis Tiant for the newly launched X-PRO jeans brand. Both will appear in the brand's ad campaign slated to debut in March '95 in men's sports and lifestyle publications. X-PRO targets men over 40, an expanding demographic segment (X- PRO).