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SBD/9/Sponsorships Advertising Marketing
SUN APPAREL'S X-PRO JEANS LINE SIGNS LUIS TIANT, JOE GREENE
Published November 9, 1994
Sun Apparel, a leading jeanswear manufacturer, announced the signing of representation agreements with former NFL great Joe Greene and Red Sox ace Luis Tiant for the newly launched X-PRO jeans brand. Both will appear in the brand's ad campaign slated to debut in March '95 in men's sports and lifestyle publications. X-PRO targets men over 40, an expanding demographic segment (X- PRO).