ESPN, NFL Want CFP To Change Dates Ultraviolet To Run "Edgy" Ads Aimed At NFL Veteran ESPN Exec John Walsh Set To Retire ESPN Likes Broadcasting Pro Bowl From SB Site CFP Audience Sets Cable TV Audience Record CFP Finale Sets Cable TV Ratings Record ESPN's "Film Room" Again Gets Rave Reviews Media Roundtable Talks CFP Expectations ESPN Details Multichannel CFP Title Game Coverage Ads For CFP Title Game Costlier Than For BCS Version
Upcoming Conferences and Events
SBD/9/Sponsorships Advertising Marketing
MORE ON GEORGE FOREMAN'S BOOST IN MARKETABILITY
Published November 9, 1994
"Entertainment Tonight's" Mary Hart profiled George Foreman's reinforced marketability after last weekend's winning fight: "At 45, Foreman is not exactly a poster child for Generation X, but now he's on his on his way to becoming advertising's hottest superstar." SPORTS ILLUSTRATED's Mark Mulvoy: "Right now, as we speak, there are ten companies lined up to give him millions of dollars to endorse their products." Foreman's only national endorsement right now is Meineke. Meineke CEO Ron Smythe: "Who would have believed that the heavyweight champion of the world would be our sports person?" Agent David Burns: "I could see him becoming equal to [Muhammed] Ali, as almost a permanent sports celebrity" ("ET," 11/8). Foreman told ESPN Radio yesterday that a match against Mike Tyson sounds "real spicy" ("SportsCenter," ESPN, 11/8). In Houston, Greg Hassell notes that Foreman has received "at least 200 phone calls since the fight offering deals for endorsements and motivational speeches." Foreman's lawyer, Henry Holmes, estimates Foreman will make about $6M from endorsements and another $2M in speaking fees "each year." Holmes also noted that there are offers to appear on many TV shows as well as an offer to make an autobiographical movie. Prior to the fight, Foreman signed a deal with Random House to author an autobiography. The contract contained a $100,000 bonus if he regained the title (HOUSTON CHRONICLE, 11/9).