SBD/9/Sponsorships Advertising Marketing

MORE ON GEORGE FOREMAN'S BOOST IN MARKETABILITY

     "Entertainment Tonight's" Mary Hart profiled George
Foreman's reinforced marketability after last weekend's winning
fight:  "At 45, Foreman is not exactly a poster child for
Generation X, but now he's on his on his way to becoming
advertising's hottest superstar."  SPORTS ILLUSTRATED's Mark
Mulvoy: "Right now, as we speak, there are ten companies lined up
to give him millions of dollars to endorse their products."
Foreman's only national endorsement right now is Meineke.
Meineke CEO Ron Smythe: "Who would have believed that the
heavyweight champion of the world would be our sports person?"
Agent David Burns:  "I could see him becoming equal to [Muhammed]
Ali, as almost a permanent sports celebrity" ("ET," 11/8).
Foreman told ESPN Radio yesterday that a match against Mike Tyson
sounds "real spicy" ("SportsCenter," ESPN, 11/8).  In Houston,
Greg Hassell notes that Foreman has received "at least 200 phone
calls since the fight offering deals for endorsements and
motivational speeches."  Foreman's lawyer, Henry Holmes,
estimates Foreman will make about $6M from endorsements and
another $2M in speaking fees "each year."  Holmes also noted that
there are offers to appear on many TV shows as well as an offer
to make an autobiographical movie.  Prior to the fight, Foreman
signed a deal with Random House to author an autobiography.  The
contract contained a $100,000 bonus if he regained the title
(HOUSTON CHRONICLE, 11/9).
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