SBD/9/Sponsorships Advertising Marketing

INDOOR SOCCER LEAGUE SIGNS PALACE SPORTS TO SELL SPONSORSHIP

     The Continental Indoor Soccer League (CISL) announced that
Palace Sports and Entertainment (PSE) will represent the league
in corporate sponsorship sales.  Pistons Owner Bill Davidson is
the Managing Partner at PSE, which is an "outgrowth" of his other
sports holdings, The Palace at Auburn Hills and the Pistons.  PSE
also includes the CISL Detroit Neon, IHL Vipers and the Pine Knob
Amphitheater.  The CISL claims the Neon "set the standard" for
marketing pro soccer in the U.S. in '94, when it set a CISL
record with nearly $1M in corporate sponsorship sales.  PSE
President Tom Wilson:  "We welcome the challenge to sell
sponsorships for one of the fastest growing and aggressive
leagues in the country. It has a strong ownership base, and as
one of the league's teams, we feel the CISL has a solid future,
one we plan to enhance even further" (CISL).
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