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SBD/9/Sponsorships Advertising Marketing
INDOOR SOCCER LEAGUE SIGNS PALACE SPORTS TO SELL SPONSORSHIP
Published November 9, 1994
The Continental Indoor Soccer League (CISL) announced that Palace Sports and Entertainment (PSE) will represent the league in corporate sponsorship sales. Pistons Owner Bill Davidson is the Managing Partner at PSE, which is an "outgrowth" of his other sports holdings, The Palace at Auburn Hills and the Pistons. PSE also includes the CISL Detroit Neon, IHL Vipers and the Pine Knob Amphitheater. The CISL claims the Neon "set the standard" for marketing pro soccer in the U.S. in '94, when it set a CISL record with nearly $1M in corporate sponsorship sales. PSE President Tom Wilson: "We welcome the challenge to sell sponsorships for one of the fastest growing and aggressive leagues in the country. It has a strong ownership base, and as one of the league's teams, we feel the CISL has a solid future, one we plan to enhance even further" (CISL).