SBD/9/Sponsorships Advertising Marketing

FRENCH'S MUSTARD RELISHES A CHANCE TO SPONSOR USA BASEBALL

     French's mustard has reached an agreement to serve as an
official sponsor of USA Baseball.  Throughout '95 and '96,
French's will support the sponsorship with a variety of
promotional and account-driven merchandising.  A major element of
French's sponsorship is the "Youth Baseball Family of the Year,"
which will honor families in all 50 states who have displayed
enthusiastic support toward youth baseball (French's).
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