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SBD/9/Sponsorships Advertising Marketing
FRENCH'S MUSTARD RELISHES A CHANCE TO SPONSOR USA BASEBALL
Published November 9, 1994
French's mustard has reached an agreement to serve as an official sponsor of USA Baseball. Throughout '95 and '96, French's will support the sponsorship with a variety of promotional and account-driven merchandising. A major element of French's sponsorship is the "Youth Baseball Family of the Year," which will honor families in all 50 states who have displayed enthusiastic support toward youth baseball (French's).